sales-opportunities 
Biznology
JANUARY 4, 2017
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads.
ViewPoint
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine.
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Biznology
JULY 12, 2017
In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.
Martech
MAY 1, 2024
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. As a result, the company improved customer engagement leading to revenue growth. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers.
ViewPoint
APRIL 28, 2015
The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. If you are sending raw, unfiltered and mostly unqualified leads to sales they will never follow-up on them.
ViewPoint
AUGUST 9, 2016
Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. In many cases hot opportunities are already baked.
Binary Demand
JULY 21, 2023
Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.
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