Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

Social Media 70

Social Media Top of Funnel B2B Thought Leadership Media 70

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Native Videos.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. While effective, these methods often prioritize direct sales pitches to convert leads into customers.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your C-suite needs to lead by example.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. According to a 2019 Putnam Investments survey , around 80 percent of advisors find new clients using social media sites , and , on average, those new client pickups added nearly $4.9 The following LinkedIn summary for financial advisors will set you on the right track.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The preferred social network.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Scoring 98

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. What is Social Selling?

Tools 145

Tools Enterprise Management Work Management Top of Funnel 145

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Reddit is more than just a niche social networking website.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Strategic-IC

JANUARY 13, 2021

That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Brandwatch Marketing

JUNE 15, 2022

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. It is well known for its social media management functions. 1) Hootsuite. 3) Klout.

Social Media 144

Social Media Tools Media Lead Scoring 144

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Social selling may sound optional — sales people already leverage so many channels — but it’s an essential cross-selling motion in the modern sales toolkit. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Despite the shift in usage, it’s still a major network for finding new jobs and job candidates. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Smarte

MAY 12, 2023

When dealing with difficulties such as bounced emails and invalid emails, having email finder tools handy may be quite beneficial. You can directly go to the email finder tool and search for prospects without relying on your research or data team to supply you with the most recent or correct email ID. Snovio Snov.io

Tools 52

Tools Ideal Customer Profiles Outreach Domain 52

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Lead generation. Lead generation. Lead recommendations.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? LinkedIn Customer Reviews.

Peer-to-peer 130

Peer-to-peer Linkedin Top of Funnel Product 130

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent during November to 13 percent, according to recently-released data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. The rise of LinkedIn Influencers has a significant impact on both individuals and businesses, making it essential to understand the role they play. What are LinkedIn Influencers?

Linkedin 52

Linkedin Tips Social Networks Work Management 52

DrumUp

JULY 22, 2020

Reading Time: 4 minutes With over 30 million companies, LinkedIn has proved itself to be a great social networking tool for generating leads, identifying market segments, liaising with like-minded professionals. However, to achieve these spectacles on LinkedIn, you need to develop your brand.

Linkedin 70

Linkedin Business Social Networks Network Marketing 70

SalesIntel

FEBRUARY 27, 2023

Email is one of the most important tools for communication in our digital world. Fortunately, various email finder tools can help you make this job easier. Who uses email finder tools? Email finder tools are used by a wide range of people, from businesses and professionals to individuals looking for contact information.

Tools 52

Tools Work Management Social Networks API 52

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. And a few months ago, the social network rolled out a platform to make that happen. What is LinkedIn Sales Insights?

Linkedin 94

Linkedin Buyer Personas Work Management Social Networks 94

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Here’s a list of suggested ways LinkedIn can improve their ad platforms.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52