KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. This is in part to discourage spam and short-sighted link building tactics.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video as an Account-Based Marketing Tactic 10. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

PureB2B

JANUARY 7, 2019

With this post, you’ll learn about common trust signals that you can use on your website and how they can help in increasing online conversions for your business (sales & lead generation). Showcase testimonials from customers. Trust signals also make your website SEO-friendly in the eyes of Google and other search engines.

Conversion 102

Conversion Ideal Customer Profiles Word of Mouth Top of Funnel 102

Lead Forensics

MAY 2, 2024

There is no set way to conduct this varied process; both sales and marketing teams can employ several nurturing methods to revolutionize their approach to business success. Discover popular methods for curating an effective lead nurturing strategy, driving exceptional business results.

Lead Nurturing 52

Lead Nurturing Lead Ranking Lead Scoring Leads 52

Optinmonster

APRIL 29, 2022

Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. But scaling this process in a sustainable way can be tricky. What is Lead Generation? You can generate leads at any stage of the customer journey.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

PureB2B

JANUARY 7, 2019

With this post, you’ll learn about common trust signals that you can use on your website and how they can help in increasing online conversions for your business (sales & lead generation). Showcase testimonials from customers. Trust signals also make your website SEO-friendly in the eyes of Google and other search engines.

Conversion 62

Conversion Ideal Customer Profiles Word of Mouth Lead Ranking 62

Directive Agency

MAY 2, 2017

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns. Tactic #1: Get them to retweet you. Tactic #2: Ask them to write a testimonial.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Lead Forensics

JANUARY 18, 2024

​There is no set way to conduct this varied process; both sales and marketing teams can employ a number of nurturing methods to revolutionize their approach to business success. Discover popular methods for curating an effective lead nurturing strategy, driving exceptional business results.

Lead Nurturing 52

Lead Nurturing Lead Ranking Lead Scoring Leads 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. In addition, companies that use Twitter average 2x more leads than those that don't. But are you considering all the various ways you can effectively leverage social media?

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. Bonus Tip: Get personal.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. If you’re looking for high-scoring leads that fall squarely within your market, then look no further. Too often, we equate social media with customer management. It’s understandable why. That’s the very fundamentals out of the way.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

Marketing Insider Group

JUNE 30, 2020

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Hubspot

JANUARY 31, 2012

Marketers who incorporate lead intelligence into their marketing and sales processes have happily found that personas are just the beginning, and the online behaviors that marketing automation software can track and deliver to their sales organization takes a lead from a persona to a living, breathing person.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads. Social media.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Therefore, social selling isn’t for reps seeking quick wins or a silver bullet.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

seo.co

FEBRUARY 21, 2022

And as the audience and interactions change, so should the tactics. best practices for B2B marketing via email, content, social media, and more! After all, don’t they both involve the same goal of promoting a product and eventually closing a sale? Purchase Process. Tactics/Approach. Purchase Motivation.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . What is Funnel Marketing? The result?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. For years, the common wisdom has been that every brand needs a page on Facebook, Instagram, and Twitter.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. For years, the common wisdom has been that every brand needs a page on Facebook, Instagram, and Twitter.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

accelerate agency

AUGUST 4, 2021

Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. This is, in short, the process of converting prospects into customers.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Social Media Marketing Stats.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Unbounce

JULY 2, 2019

We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales. With this in mind, we created a quiz that sought to address one of the most common challenges in the digital marketing world: generating leads and sales. Adjusting content to your sales funnel.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Martech Advisor

MARCH 11, 2020

What Is a Content Marketing Funnel? Social Media Marketing. Social media platforms allow you to amplify your content distribution efforts. If you're posting on social media platforms organically, you need to double down on enagaging formats to increase your reach. What Is a Content Marketing Funnel? Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Unbounce

MARCH 20, 2019

Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. The first step in marketing your iPhone or Android app is finding the right channels to promote it.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Testimonials and case studies. Not looking in the right places for new business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Sprout Social

FEBRUARY 10, 2020

With a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions. Engaging with customers on social media and listening to their conversations, questions and feedback helps you better understand how to improve your products and services. Convert visitors into leads.

Inbound Marketing 136

Inbound Marketing Work Management Marketing Management Marketing Automation Services 136

Marketing Insider Group

DECEMBER 8, 2020

The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. There are many free lead generation tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game.

Lead Ranking 351

Lead Ranking Lead Generation Paid Content Lead Scoring 351

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. What are B2B leads?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. million times and shared more than 53,000 times on social media.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Valasys

SEPTEMBER 20, 2019

Viral content can in created in innumerable ways such as in the form of customer-friendly videos and testimonials & in the form of a standalone edgy content which can appeal to a large number of marketers. Emotions such as awe, laughter, astonishment & amusement are often related to a greater number of social media shares.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

seo.co

FEBRUARY 16, 2023

In fact, the tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content in the first place. In any case, here’s a briefer on where this guide is going from here: Social media. Image Source: Twitter ) Email marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105