ViewPoint

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you. Read Is it Better to Insource or Outsource Lead Generation?

Paid Search Agency 159

Paid Search Agency PointClear Telemarketing Companies 159

markempa

OCTOBER 1, 2008

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. Lead Qualification Telemarketing The velocity of follow-up matters.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

The Mx Group

JUNE 4, 2018

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Ranking Lead Scoring 81

The Point

SEPTEMBER 19, 2012

Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. Speaking of which, should you integrate telemarketing into your free trial nurturing strategy?

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Adobe Experience Cloud Blog

OCTOBER 3, 2011

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. They were looking for four things: Ability to target limited telemarketing (BDRs) to call the right person. 74 landing pages created.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Qualified Leads 48

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

Lead Ranking 120

Lead Ranking Lead Scoring Customer Surveys Sales Qualified Leads 120

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Lead Nurturing Is…. It’s one that encompasses email, direct mail, telemarketing, and social media.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dimensional mail was close behind at 5.28

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

SmartBug Media

JULY 15, 2019

What Is Integrated Marketing? Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Integrated content marketing is a great place to start.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

The Point

OCTOBER 25, 2016

We marketers may be many things, but few of us can be described as patient. And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. Listen, marketing technology is great, and in the right circumstances can make a big difference. Ineffective Lead Response.

Buy 100

Buy Telemarketing Top of Funnel Demand Generation 100

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation. What is lead generation? OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation. What is lead generation? OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

markempa

JULY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

The Point

APRIL 22, 2009

If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that result in live conversations. inside sales b2b lead generation lead generation telemarketing telesales.

Marketing Management 100

Marketing Management Efficiency Telemarketing Cold Calling 100

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

The Point

AUGUST 24, 2009

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].

Demand Generation 100

Demand Generation Demand Cold Calling Telemarketing 100

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. “Companies with higher annual revenues tend to pay a higher cost per lead. . Source: HubSpot.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. First, a question. Confirm, Remind, Remind Again. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Televerde

JANUARY 30, 2018

Congratulations on making it to the last installment of our blog series about achieving success as a modern marketer! If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? One medical company improved its “bedside manner” with inside sales.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? According to a study by Kissmetrics, marketers should contact their prospects within 20 minutes of their form submission or inquiry.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Outbound calling is interruption marketing. Automated systems accurately score (prioritize) leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

markempa

NOVEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120