Controlling Lead Leakage with Lead Management Best Practices
LeanData
JUNE 15, 2022
If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. Which half of your marketing investment is wasted? Cutting through the noise to generate leads. That number leaped to about 5,000 messages per day in 2006.
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