sales-lead 
Champion Communications
DECEMBER 15, 2022
74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment.
SmartBug Media
JULY 4, 2023
One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.
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Champion Communications
JULY 24, 2023
Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.
Champion Communications
NOVEMBER 17, 2023
Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. Create a feedback loop: Keep the dialogue open, and measure and monitor the effectiveness of coverage on the sales cycle.
Zoominfo
MAY 23, 2019
On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. But, how do you generate the data you need to make a compelling pitch?
SmartBug Media
JULY 28, 2021
Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.
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