11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing is much more than just a staged advertisement for your brands and can be used for lead generation as they provide you with a platform to create a long-lasting impression of your company and its products or services in the minds of the prospects, while they participate in your event in physical space or on the virtual digital platforms. Event Marketing provides you with an opportunity to follow up the leads. Lead Generation

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Case studies can be made viral on diverse social platforms which optimizes WOMM. Prologue.

WOMM 40

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Lead Generation

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Lead generation strategies nowadays have evolved.

WOMM 40

Why B2b marketers must leverage ratings and reviews for growth

Valasys

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Leveraging ratings & reviews ensure that user-generated content (UGC) is boiled down to essence & makes sense to the readers. Prologue.

WOMM 46

Creative B2B Marketing Ideas for Small Business Success

Valasys

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success. Also, customer loyalty programs materialize in the form of word-of-mouth marketing (WOMM). Generate positive exposure for the brands. Prologue.

How Brand Advertising is Beneficial for B2B Marketers

Valasys

Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads. The usual process of capturing leads by brand advertising & content marketing is multiplied exponentially if Account-Based marketing is used in conjugation with general content marketing. However, there’s no point in generating leads if they eventually don’t convert.

WOMM 40

How to Use Content to Build Your Brand Voice

Valasys

” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM). Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

WOMM 48

10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts. Prologue.

WOMM 46

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

WOMM 40

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions. Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM). The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different.

WOMM 50

Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the customers. This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands.

WOMM 46

6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

WOMM 43

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success.

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. Prologue.

WOMM 50

AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. AI can also assist in blocking unwanted emails & in cleansing the email lists to improve the lead generation efficiency & quality. According to a report by LinkedIn, 94% of all marketers publish content & as a result, 80% of all the business leads are generated.

WOMM 43

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Artificial Intelligence (AI) helps to Scale-up personalization to streamline B2B Sales Cycle: AI & Machine Learning (ML) has revolutionized every aspect of B2B marketing including demand generation, digital marketing, marketing ops & customer experience (CX). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI). Prologue.

WOMM 52

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

WOMM 43

How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM). Influencer marketing, also, has a great impact on the psyche of the B2B customers which leads to greater sales conversions & the retention of the customers post-purchase.

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

WOMM 43

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management. As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses.

WOMM 43

How to Build Customer Loyalty with Content Marketing

Valasys

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2

Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Employ social listening to understand the psychic aspects of the customers and use their voices in your pieces of content, especially to create reaction-focused content, user-generated content (UGC) or crowdsourced content.

WOMM 43

Why Content Distribution is the Perfect Marketing Strategy

Valasys

Also, the customer loyalty post-purchase is driven by quality-content & pieces of content reflecting on positive word-of-mouth marketing (WOMM) & as such it is imperative for the marketers to know how to get along with content distribution as well as tools for effective content distribution: Ways to Build Effective Content Distribution Strategy. The process of sharing, publishing & promoting your pieces of content is called Content Distribution.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Prologue.

WOMM 43

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. The “end-game” of B2B marketing focuses on optimizing for leads & sales revenue.

ROMI 43

Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. In a research report published by Demand metric, 70% of the marketers acceded to the fact that videos generate better conversions than other types of content & about 90% of the marketers create at least some form of visual content in-house.

5 Imperatives of B2B Content Marketing

Valasys

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

ROMI 40

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Highly qualified leads can be generated using a viral content strategy. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example). Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers.

Viral 40