Valasys

MAY 28, 2020

Event marketing is much more than just a staged advertisement for your brands and can be used for lead generation as they provide you with a platform to create a long-lasting impression of your company and its products or services in the minds of the prospects, while they participate in your event in physical space or on the virtual digital platforms. Event Marketing provides you with an opportunity to follow up the leads. Lead Generation

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Lead Generation Event Marketing WOMM Generation 50

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Case studies can be made viral on diverse social platforms which optimizes WOMM. Prologue.

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WOMM Word of Mouth Words ROMI 40

Valasys

MAY 22, 2020

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Lead Generation

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Lead Generation WOMM Generation Loyalty 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.

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WOMM Lead Generation Psychographic ROMI 40

Valasys

OCTOBER 21, 2019

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Leveraging ratings & reviews ensure that user-generated content (UGC) is boiled down to essence & makes sense to the readers. Prologue.

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WOMM Review Rate Word of Mouth 46

TrueInfluence

DECEMBER 10, 2020

Content syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many B2B enterprises. Helps your brand earn positive online word-of-mouth marketing (WOMM).

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WOMM Intent Word of Mouth Distribution 52

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

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WOMM Word of Mouth Churn Rate Funnel 46

Valasys

FEBRUARY 21, 2020

Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads. The usual process of capturing leads by brand advertising & content marketing is multiplied exponentially if Account-Based marketing is used in conjugation with general content marketing. However, there’s no point in generating leads if they eventually don’t convert.

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WOMM Psychographic Word of Mouth Advertisement 40

Valasys

JUNE 22, 2020

” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM). Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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WOMM Sample Word of Mouth Build 48

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

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WOMM SWOT Gartner Word of Mouth 40

Valasys

JULY 29, 2019

Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). WOMM & the perpetually positive brand resonance are important for marketers to optimize the CX & also lay the foundation for optimized sales conversions. Introduction.

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WOMM Analytics ROMI Psychographic 46

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. Prologue.

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Valasys

MAY 8, 2020

Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the customers. This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands.

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WOMM Optimization Campaign Email 46

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

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Valasys

JUNE 19, 2020

The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions. Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM). The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different.

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WOMM Multi-Touch Merchandising Word of Mouth 50

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts. Prologue.

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WOMM Campaign Multivariate Benchmark 46

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

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WOMM SERP PPC De-duplication 43

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

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WOMM Word of Mouth Advertisement Advertising 43

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. AI can also assist in blocking unwanted emails & in cleansing the email lists to improve the lead generation efficiency & quality. According to a report by LinkedIn, 94% of all marketers publish content & as a result, 80% of all the business leads are generated.

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WOMM Word of Mouth Open Rate Video 43

Valasys

MARCH 9, 2020

Artificial Intelligence (AI) helps to Scale-up personalization to streamline B2B Sales Cycle: AI & Machine Learning (ML) has revolutionized every aspect of B2B marketing including demand generation, digital marketing, marketing ops & customer experience (CX). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

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Sales Cycle WOMM ROMI Personalization 46

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI). Prologue.

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WOMM ROMI Word of Mouth Classified 52

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success.

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Trigger WOMM Multivariate Word of Mouth 43

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM). Influencer marketing, also, has a great impact on the psyche of the B2B customers which leads to greater sales conversions & the retention of the customers post-purchase.

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Custom Publishing WOMM Psychographic Gartner 46

Valasys

JULY 12, 2019

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge.

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Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

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WOMM Best Social Media Benchmark 43

Valasys

DECEMBER 16, 2019

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management. As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses.

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WOMM Psychographic Ads Facebook 43

Valasys

FEBRUARY 28, 2020

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2

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Loyalty WOMM Psychographic Build 50

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Employ social listening to understand the psychic aspects of the customers and use their voices in your pieces of content, especially to create reaction-focused content, user-generated content (UGC) or crowdsourced content.

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WOMM Psychographic Classified Word of Mouth 43

Valasys

FEBRUARY 17, 2020

Also, the customer loyalty post-purchase is driven by quality-content & pieces of content reflecting on positive word-of-mouth marketing (WOMM) & as such it is imperative for the marketers to know how to get along with content distribution as well as tools for effective content distribution: Ways to Build Effective Content Distribution Strategy. The process of sharing, publishing & promoting your pieces of content is called Content Distribution.

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Distribution WOMM Psychographic Benchmark 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Prologue.

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Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. The “end-game” of B2B marketing focuses on optimizing for leads & sales revenue.

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ROMI WOMM Long Tail SWOT 43

Valasys

JULY 8, 2019

Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. In a research report published by Demand metric, 70% of the marketers acceded to the fact that videos generate better conversions than other types of content & about 90% of the marketers create at least some form of visual content in-house.

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Storytelling WOMM Word of Mouth ROMI 50

Valasys

AUGUST 26, 2019

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

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ROMI WOMM Buyer Personas Psychographic 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

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Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example). Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers.

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