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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die.

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. In my previous post, I discussed why website engagement is the new marketing “must-have”.

SMB 53

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

For a practically inexhaustible list of resource options that includes roughly 3500 different companies, checkout the 2016 Marketing Technology Landscape Supergraphic. This is a great option for marketing teams strapped for graphic design resources. Marketo.

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List.

7 Ways to Improve Your Site’s SEO Game Today

Modern B2B Marketing

89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet.

Sites 59

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. It should probably go up on their website.

CRM 124

No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages?

PR 18

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it. Resources should be focused on the keywords that actually impact the bottom line.

Top Marketing Blogs You Should Be Reading

Radius

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Website Landing Pages.

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Create forms on your website , or on strategic landing pages that work with your social media campaign.

30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience

Sales Prospecting Perspectives

It allows me to interact with a company while I am on their website and allows me to avoid having to pick up the phone. If you are going to have a live chat pop box, then make sure you are properly resourced to respond immediately. <

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read.

Top Marketing Blogs You Should Be Reading

Radius

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content.

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

Plus, it’s integrated with Salesforce, Marketo, and Eloqua. Landing Page Analytics/Tracking. What it does: LeadPages platform includes: Lead Pages, Lead Boxes, and Lead Links. Automated split testing ensures you have the most effective landing page within minutes.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Create an SEO-optimized landing page for each piece of gated content. Author: Sesame Mish B2B lead generation is a huge topic.

[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Modern B2B Marketing

Here are some best practices when it comes to budgeting, goal setting, and tracking for each channel : Website. Your website, the ultimate destination of your digital marketing efforts, is purpose-built to inform and engage consumers.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Example: Marketo. Marketing technology is evolving at an incredible pace.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

And blogs require significant effort and resources, so even companies that have effective blogs want to assure they are maximizing results. Why Your Company Blog is Striking Out by Marketo Blog. ” Easily Move Your WordPress Website to a New Host by Masterful Marketing.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Modern B2B Marketing

You can optimize your landing page by trying out different interactive videos to engage your users right off the bat. If you’re still stuck with a landing page that won’t convert, there are tools to create simple yet powerful landing pages.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages.

[Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation

Modern B2B Marketing

Your goals are growing, you need to illustrate ROI on your programs, support your sales organization, and in many cases you have less time and resources to get the job done. Using standard tools to build a landing page, your emails, etc. Author: Heidi Bullock Let’s face it.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Landing Pages The landing page is an essential part of many marketing campaigns.

CRM 39

A Tale of Marketing Halloween Horrors

Modern B2B Marketing

Fran knew that adding a second annual push would require more resources than she had available and the board was always reluctant to add marketing staff, questioning the returns of each program.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

SnapApp

Imagine you stumble upon a new vendor’s website with an extensive resource gallery. To get the ebook, you have to fill out a lead form on a landing page — no big deal. As a marketer, you are the brains behind the landing page.

Field 28

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team.

Marketing in Higher Ed: How to Improve Your Grades

Modern B2B Marketing

Instead, you must ensure consistent, personalized messages on your website and landing pages; deliver all your information in a compelling, digestible manner to mobile devices; and make sure your brand’s being heard on social — these networks will only gain in both credibility and reach.

What’s on Your Marketing Bucket List?

Modern B2B Marketing

Your marketing budget/resources/creativity is not a guarantee. We actually just checked this off of our marketing bucket list at Marketo! Many companies are optimizing their website and offerings to be mobile compatible.

List 29

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Number one, attract followers and leverage company page status updates.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

When you need to measure your platform specific engagements, consider these tools: Facebook page insights – Facebook has a built-in analytics system for those that run Facebook pages for business. Should B2B SEO Include Landing Pages?

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

While it’s a tried and true tactic, not that many businesses will change the covers on their social pages to promote content. But it makes an impact because it’s the first thing that your audience will look at when they visit your page.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

Whether through a Twitter poll, blog comments or a website poll, there are more vehicles than ever to enlist customer feedback regarding what your organization is doing well and where it could improve. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages.

A/B 0

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Content marketing is a hot topic.