Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

MAY 24, 2011

Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach.

Social Media 80

Social Media Media Lock-In Work Management 80

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Twitter – Twitter is a great way for business owners to network at their own convenience. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Biznology

FEBRUARY 24, 2015

The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? It doesn’t matter.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. Is that true? Go ahead and play?

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

MAY 22, 2012

Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.

Social Media 80

Social Media Media Wikipedia Facebook 80

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JUNE 19, 2012

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Microsoft, and the #1 data-vacuum, Google.

Skype 80

Skype Digg Twitter Wikipedia 80

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. NO TWITTER!! Two years ago, Mr. Owyang also researched the Social Strategist role and concluded that this person must have a strong digital or marketing background and focus on business objectives over the latest technologies. Length of marketing or PR experience: 10-15 years or more.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. No reply results in a follow-up email. And it works.

Blogger 80

Blogger Outreach Social Media PR 80