article thumbnail

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

article thumbnail

Content Definition: What Are We Even Talking About?

Content Marketing Institute

A Wikipedia entry offers two slightly different definitions in its first two sentences. It pops up in Twitter chats and conversations fairly regularly. And there’s a healthy search volume around related phrases. I like the definition Rahel Anne Bailie offered recently on Twitter. Where does that leave us?

Content 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tracking Social Media ROI

Biznology

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. I'm starting to hear more an more people despair of being able to determine return on investment for social media.

article thumbnail

A different kind of Facebook privacy issue

Biznology

Image via Wikipedia. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. So, Google, Yahoo!, Facebook might not need the money.

Privacy 80
article thumbnail

Is Microsoft losing its grip?

Biznology

Image via Wikipedia. If you follow me on Twitter, you've probably be seeing that I have been fighting a nasty set of viruses/spyware/adware/malware or some combination of all of them. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline.

Spyware 80
article thumbnail

The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I

article thumbnail

How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

TopRank started as a product/service that we offered in conjunction with public relations services. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.