LeadSloth

AUGUST 11, 2009

Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: What are you tips for creating effective landing pages and/or microsites? Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. J- Jump Page. B- Buyer Personas. C- Conversion Architecture. H- Headline. P- Paid Search.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Landing Page. Generally a sales and marketing term, a landing page refers to the content that a user sees after clicking an advertisement. Microsite. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. 21% of agencies use landing page software. 3% say it’s landing pages. 2% say it’s white papers.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a landing page. Focus is the goal of these often short, content-light pages.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

ClearVoice

JULY 12, 2022

ABM is specifically designed to offer these perks: Better informed strategies. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Customized infographics, landing pages, and brochures were made with repeatable processes. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Landing Pages. Paid Media. Case Studies. back to top. . Paid Media. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

OCTOBER 8, 2018

how much of the video is watched), play rate, shares, clicks, and conversions are more valuable metrics to track to better inform your video marketing strategy. Yet, if you go for a leaner 90 seconds, you’re worried too much powerful information will be left out. You post the different versions on your sales page.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Also, you can enhance results with prominent calls to action, landing pages, welcome emails, and strategic follow-ups. According to a lead nurturing benchmark study , the most effective forms of lead nurturing content include: White Papers (41%). E-newsletters (80%). Website Articles (78%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

In turn, this can be used to inform your subsequent nurturing to make it more effective. Comparing these various rates gives you greater insight into the different parts of your lead nurturing process, enabling you to make informed strategic decisions. Content-level conversion rate to discover the most effective content.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams. Interactive forms and quizzes allow you to get additional information that helps you prequalify the converter. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Transparency. Worksheets.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Transparency. Worksheets.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168