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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. Get a Demo How (And Why!)

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Salesforce Sync: What, Why & How?

Zoominfo

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes? ZoomInfo Salesforce Sync: A Game-Changer. Want another common use case?

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. But it’s incredibly important to remember that solely having someone’s information does not mean they are a lead. Contradiction?

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We