Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Full Circle Insights

JANUARY 11, 2022

“We are thrilled to be honoring Full Circle Insights as they are one of the organizations leading this charge and helping humanity progress.” The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. SAN MATEO, Calif , Jan.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

BOP Design

NOVEMBER 17, 2020

If you aren’t sure the answer to the above, it’s likely those hard-earned leads aren’t getting the love and attention they so rightly deserve. Even if you have an idea of how the B2B marketing leads are being handled, it’s good to regularly check in with your sales team regarding the lead management process.

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

TrustRadius Marketing

APRIL 17, 2022

Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Artificial intelligence is touching just about every industry and marketing automation is no exception. Vendors are continuing to develop and improve tools to allow their services to learn. and many more.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples).

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesIntel

DECEMBER 6, 2023

Recent industry reports indicate a 95% increase in sales prospecting technology utilization, underscoring its pivotal role in modern sales practices. These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Customer Experience Matrix

AUGUST 14, 2014

Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

PureB2B

APRIL 11, 2017

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study , more than 80% of generated leads are lost, discarded, or ignored. That’s exactly what lead management does.

Marketing Management 69

Marketing Management Lead Scoring Lead Ranking Effectiveness 69

TrustRadius Marketing

OCTOBER 23, 2022

Companies often forget about team input, review sentiment, and research the vendor’s reputation. Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. Do you need contact/lead management? What is the CRM vendor known for?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Biznology

AUGUST 8, 2019

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. We use LinkedIn’s Social Selling Index, company size, industry and title for segmentation, and we attract the targets with content. Here’s what I learned. Martin: Three things.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. Why You Can Trust Spotme With These Reviews We have been in the event technology industry for over 20 years. And it’s not a trend worth missing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals).

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

PureB2B

APRIL 11, 2017

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study , more than 80% of generated leads are lost, discarded, or ignored. That’s exactly what lead management does.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Effectiveness 62

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

The Point

DECEMBER 11, 2018

When so many technology vendors claim to be an “ABM solution,” what are the smartest investments? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

LeanData

FEBRUARY 13, 2023

Furthermore, LeanData’s industry-leading Lead-to-Account Matching solution increases its capabilities by introducing Custom Match Fields , allowing customers to add an additional custom field to the standard fields used in fuzzy matching. and others.

Work Management 52

Work Management Marketing Management Product Peer-to-peer 52

ViewPoint

MARCH 22, 2018

I spend a lot of time on the phone talking to prospects about the value of informed conversation; the value of an automated cadence with built-in analytics capabilities; and the value of agile lead management processes that let marketing apply learnings to do an even better job of providing the leads sales needs. Dave Kurlan.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

OCTOBER 19, 2010

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. In a stable industry, this would be a comfortably conservative position. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

MARCH 10, 2011

Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. This is known as The Annuitas Group Lead Management Framework™.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Lead Liaison

MAY 3, 2019

Research booth display vendors and artwork deadline(s) – If you plan on creating a new booth display, start looking into vendors to understand cost and deadline(s) for artwork. Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Customer Experience Matrix

SEPTEMBER 7, 2010

It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. That's worth some excitement.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

LeanData

MARCH 23, 2023

In an era when speed to lead — your lead response time — is critical, revenue teams simply can’t afford rework from a performance perspective, much less a budgetary perspective. Additionally, customers can automatically match leads to accounts when both records have an exact match on a specific field.

Efficiency 52

Efficiency Enterprise Management Work Management Lead Scoring 52

Customer Experience Matrix

SEPTEMBER 18, 2011

Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. These fall under two major headings of content marketing and lead management. Spoiler alert: early emails should come from industry peers, later emails from vendor experts.)

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Sprout Social

NOVEMBER 11, 2021

Integrations vary per vendor and so does the quality. Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Martech

JANUARY 25, 2022

There are a variety of CRM formats available — cloud-based, on-premise, industry-specific, etc. — Enterprises and small businesses alike have found CRM software helpful in their lead management processes. There are also certain industries that use CRM systems more than others due to their innate compatibility.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Hubspot

MAY 28, 2012

For example, the first email you send a new lead might include a whitepaper or ebook that addresses a high-level industry concern. Using information collected through your content registration forms, look for opportunities to segment your database by industry, job title/role, communication preferences (e.g.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120