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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

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How to Write a Request for Proposal, with Template and Sample

Hubspot

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Paid media strategy. Website enhancement.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

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Three Free or Low-Cost Continuing Education Opportunities for B2B Marketers

Trade Press Services Newsletter

In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. When you purchase an annual subscription, the price drops to $24.99

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan?