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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. WordPress is my foundational platform for storytelling. Aida Kamber, VP of Growth Marketing at Code42. The Imageflip Meme Generator.

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Top Marketing Conferences in 2018

Brandpoint

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Host: Content Marketing Institute.

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Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

As a level set for Revenue Operations, here’s the definition I use: Revenue Operations (RevOps) is a communal go-to-market strategy that joins marketing, sales, and customer success functions across the full customer life cycle to generate: Pipeline growth (Marketing). Predictable revenue through closed-won deals (Sales).

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Weathering Market(ing) Uncertainty

Kaon

In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. For marketers with any length of experience who have faced uncertain times before, this current situation may present familiar anxiety. As marketers, we can’t control the market, but we control what we do in it.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Accomplished enterprise software executive Maria Pergolino is a highly recognized and respected leader in the marketing industry. Maria Pergolino.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. RogerCParker Click To Tweet.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. 3) Sponsor an upcoming study.