Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. To help you keep up, let’s discuss the current environment for public relations professionals.
Hubspot
MAY 11, 2018
If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.
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Zoominfo
MARCH 17, 2021
Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. Backlinks and content are some of the most important ranking factors on Google. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence.
Oktopost
SEPTEMBER 24, 2019
The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Get Google on Your Side.
Biznology
MARCH 20, 2018
“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
Biznology
APRIL 18, 2017
We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.
ClearVoice
JANUARY 26, 2024
For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?”
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