Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Ad Intelligence. Email Marketing Software.

Marketing Management 150

Marketing Management Software Marketing Analytics Tools Business 150

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Lead Scoring 88

Lead Scoring Lead Ranking Paid Search Agency Work Management 88

Unbounce

FEBRUARY 25, 2020

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Which software is relevant to use for targeting?

Work Management 135

Work Management Marketing Management Linkedin Paid Search Agency 135

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I came across this ad while scrolling, and because I saw my favorite colors in the ad, I had to click on the image.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Browsing time.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ConvertKit

FEBRUARY 10, 2020

The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? You’ll need to keep their attention by consistently delivering content in order to leave a memorable impression. The benefits of creating a newsletter landing page. So, why should you create a newsletter landing page?

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. And so on.). Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

MARCH 10, 2022

Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Even better?

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Reaching buyers today is difficult.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Brandpoint

SEPTEMBER 18, 2018

People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

SmartBug Media

JUNE 10, 2019

You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Determine how the paid social platforms you’re using and the campaigns you plan to run fit into the organization’s short- and long-term goals.

Paid Social Agency 65

Paid Social Agency Advertising Agencies Paid Search Agency Buyer Personas 65

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Generating leads and driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights! Embrace these lead generation software, or should I say, superheroes!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Most of the traffic on directories comes from search. Still have more questions?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59