Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. What Is Enterprise Lead Generation? Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. That’s personalization that packs a punch! What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way. Must Read: Quality Vs Quantity Lead Generation: Who Wins The Race?

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Intent Data Lead Generation Intent Lead Scoring 62

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. What Is Enterprise Lead Generation? Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

MAY 22, 2024

The AI-powered platform’s ability to proactively surface key accounts and craft compelling, personalized emails has cut his typical outreach motion from two hours to just 20 minutes, saving him about five hours every week. It feels like it was personally written,” he says. Really, the biggest thing for us is time,” McGriff says.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Zoominfo

MAY 22, 2024

Imagine if the best salespeople in the world could spend weeks coaching your frontline sellers — sharing their secrets for finding the best-fit accounts in seconds, writing persuasive, personalized emails that convert, and coaching sellers on how to win their most important calls and pitch meetings?

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns.

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Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy.

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Zoominfo Intent Signal Work Management Intent Data 246

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category?

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

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Demographics Personalization Campaigns Funnel Advertising 62

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? It’s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham. If later, it would be ABM-style demand generation.

Ideal Customer Profiles 118

Ideal Customer Profiles Buy Marketing Automation Services Work Management 118

Zoominfo

MAY 23, 2023

In a market that rewards efficiency, scalability, and automation, intent data can be the ingredient that helps GTM teams of all sizes unlock their potential and win faster than ever. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

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Intent Data Intent Work Management Marketing Management 130

Zoominfo

JANUARY 12, 2024

To put those plans into action, Smartsheet is partnering with ZoomInfo to leverage advanced customer acquisition techniques fueled by best-in-class data, timely market signals, and tight alignment across go-to-market teams. We use firmographic, contact, and behavioral data to deliver a more personalized experience,” Bennett says.

Zoominfo 130

Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Personalize your outreach Personalization lies at the heart of ABM.

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Intent Data Account Based Marketing Intent ABM 111

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Personalize content for B2B audiences. The increasing need for personalization also affects B2B businesses. Take advantage of intent signals. Some of those strategies still work toward the same end goal.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

xiQ

SEPTEMBER 25, 2019

Campaign Design and Personalization. xiQ Workbench provides easy-to-use and intuitive design tools that allow personalization. Scale personalization across 1:1, 1:Few, and 1:Many Audiences! xiQ allows you to: Send personalized emails . Generate RSS and PDFs to push through your own marketing channels. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Zoominfo

OCTOBER 13, 2023

EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

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Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data allows for personalized marketing efforts that are adapted to each stage.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. An example of this would be to set up your systems to send out a personalized email based on specific intent signals.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Oktopost

DECEMBER 4, 2023

Designed for B2B sales professionals, LinkedIn Sales Navigator is a subscription-based service that enables sales professionals to leverage its extensive network to generate leads, and ultimately, close more deals. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Brightedge

JUNE 10, 2022

However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research.

SEO 111

SEO Research Enterprise Management Tools 111

Leadspace

APRIL 5, 2023

Most of you are buying weekly intent feeds delivering the names of companies who are searching for the terms that you prioritized. With an intent model, you can automatically achieve AI-generated scores to identify low, medium or high intent. The best intent signals are targeted at specific market segments.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Zoominfo

JUNE 12, 2023

First, generate more leads of the same or better quality, at the same or lower cost, at the top of the funnel. This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. First-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Website/blogs.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98