Lake One
SEPTEMBER 13, 2022
Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience.
Optinmonster
DECEMBER 5, 2022
You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SendX
FEBRUARY 25, 2019
Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? One option that you may have never thought to use is email marketing automation. Understanding Email Marketing Automation – What You Need to Know Before diving into how to make the most of email automation to nurture your leads, you need to better understand what this is. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. funnel.” marketing program?
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers.
ClickZ
FEBRUARY 24, 2023
In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.
FunnelEnvy
MARCH 6, 2023
If you aren’t already taking advantage of the power of video content, you’re missing out on one of the most important channels for any type of marketing – especially B2B. How exactly should you use video in your funnel? General B2B Funnel Advice funnel marketing video content
Heinz Marketing
SEPTEMBER 29, 2022
By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. This traditional funnel maps the entire buyer’s journey.
SendX
MAY 28, 2020
The length of the sequence depends on the type of product (one-time purchase or subscription-based), price point (high, mid, or low), and of course your business strategy. The visual representation of this process is an email marketing funnel. What will make your funnel great?
DivvyHQ
APRIL 26, 2021
Are you considering your sales funnel when planning your content calendar? Let’s dive into the challenge and learn some tips to plan for every funnel stage. Alignment of these two can pay big dividends, but they can be challenging to coordinate.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel!
|
Optinmonster
DECEMBER 12, 2022
Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. What Is a Content Marketing Funnel? Let’s look at each stage of the funnel in closer detail: Top of the Funnel.
B2B Digital Marketer
OCTOBER 27, 2022
Learn how you can plug scorecards into your marketing funnel. Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites.
Industrial Marketer
APRIL 20, 2021
A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. Manufacturers that institute marketing funnels will.
Visitor Queue
SEPTEMBER 28, 2021
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. The post What is a Sales Funnel?
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
Sharpspring
JULY 16, 2020
Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. What is a Click Funnel?
DivvyHQ
JUNE 23, 2021
But thinking more strategically, which types of videos might be best suited for the different stages of your buyer's journey (and your sales funnel)? Video content is arguably the most engaging form of content, so you've likely incorporated it into your content mix.
Single Grain
MARCH 9, 2020
If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ?
FunnelEnvy
JUNE 13, 2022
The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. However, based on experience, there are common mistakes to avoid if you want your funnels to run as smoothly as possible.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Marketing Insider Group
JULY 21, 2019
Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […]. The post Intent Data in your Marketing Funnel: The Challenges and Strategies appeared first on Marketing Insider Group. Content Marketing
Contently
MARCH 22, 2019
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. You see the same pattern with every content marketing success story. It’s impossible to be successful at content marketing without helping your audience. The Limits of a Top-Funnel Mindset.
Contently
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.
The Marketing Blender
JULY 19, 2022
How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. What Is a B2B Marketing Funnel?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Optinmonster
FEBRUARY 23, 2023
Do you need ideas for your bottom of the funnel content? Bottom of the funnel, or BOFU, content is essential if you actually want to make any sales. In fact, you may already have some bottom of the funnel marketing content that you can optimize.
FunnelEnvy
FEBRUARY 6, 2023
There’s something of a paradox happening in many business marketing circles today: everyone wants to ensure their funnels are well-optimized for the user experience, but relatively few marketers can tell you what user experience (UX) actually means!
Litmus
OCTOBER 14, 2022
What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. What are the stages of an email marketing funnel?
Optinmonster
FEBRUARY 23, 2023
Do you need ideas for your bottom of the funnel content? Bottom of the funnel, or BOFU, content is essential if you actually want to make any sales. In fact, you may already have some bottom of the funnel marketing content that you can optimize.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
Search Engine Journal
JANUARY 11, 2023
The post What Is The Content Marketing Funnel? Content Marketing Content StrategyGain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. appeared first on Search Engine Journal.
Lake One
MAY 12, 2022
Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. The Basics: What is the Inbound Marketing Funnel?
Contently
APRIL 20, 2018
Marketers have to navigate many different channels—search, social, email, corporate websites, blogs, etc.—to When looking at the interplay between these channels, it’s incredibly important to map them to different parts of the marketing funnel. The way you distribute content and connect with your audience should evolve down the funnel. People at this stage of the funnel look for content that demonstrates your expertise in the industry.
Choozle
MARCH 29, 2022
Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action. Read part one of the full-funnel marketing series here.
Advertisement
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
Smartyads
JULY 31, 2020
Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. DIGITAL MARKETING
Contently
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Strategy
DivvyHQ
NOVEMBER 25, 2020
Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Why is it hard? What types of content work best?
FunnelEnvy
SEPTEMBER 5, 2022
Anyone working in marketing today is probably aware of the importance of creating content. Unfortunately, many content marketers don’t get it right. From there, you can create content in a way that aligns smoothly with your funnel and provides tangible value for your audience.
Speaker: Paul Slack - Vende Digital CEO
Your boss is looking for hockey stick growth, and you need to hit the ground running. You know digital demand gen can help you get there; but you aren’t sure where to start. Don’t waste time trying to figure this out on your own: Here’s a secret. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way. We’ll show you how. Attend this webcast on October 14th at 11:30am CDT, and learn our “always on” approach to enable you to stay ahead of your competition, and grow your pipeline with qualified leads.
Expert insights. Personalized for you.
100 
Let's personalize your content