Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

Social Media 174

Social Media ROI Media Brand Identity 174

Liveintent

APRIL 28, 2021

The health and wellness market is a $1.5 trillion industry with a projected annual growth of 5 to 10 percent. Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. Can I advertise on those?

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The integration empowers Albacross’ enterprise customers to target in-market buyers much faster on LinkedIn, expanding ad reach to attract critical business decision-makers.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Still have more questions? or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. With the right strategies, these can be avoided.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation B2B Marketing 65

Sharpspring

MARCH 31, 2022

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 114

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Liveintent

NOVEMBER 4, 2019

One of the trickiest stages of the funnel for brands to manage is Consideration. They also suppressed existing subscribers to prevent wasted marketing spend. Pro tips for the consideration-stage in email advertising. That may seem obvious, but it’s an important fact that many marketers overlook. Keep your CTAs soft.

Advertising Agencies 67

Advertising Agencies Advertisements Advertising Tips 67

Moz

FEBRUARY 20, 2020

In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Try and make sure you first understand your keyword to conversion funnel. Well, this is the process I would recommend.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

DAGMAR Marketing

SEPTEMBER 13, 2022

Law Firm Marketing Statistics. Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. About Law Firm Marketing. Lawyer marketing is a broad subject, and it includes several activities you can implement to attract clients to your firm.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Golden Spiral

APRIL 1, 2022

Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. But today’s process is in for a revamp.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. This is a pretty hard-and-fast rule. Not sure what data you should be collecting, or how to get it?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

TrustRadius Marketing

OCTOBER 29, 2019

Himanshu has a Bachelor’s of Engineering along with an MBA, and has experience in product marketing and management consulting. He has contributed ratings and reviews of various marketing products on TrustRadius. First off, why call it Growth, and not Marketing? How to structure your Growth Team. Activation.

Marketing Automation Services 45

Marketing Automation Services Top of Funnel Ad Building Work Management 45

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Relying solely on paid marketing campaigns. Optimizing your customer acquisition funnel: The Dos and Don’ts.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Sharpspring

MARCH 23, 2021

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. Many people assume CRM and marketing automation are interchangeable, but it’s important to distinguish what each concept entails.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. The future of lead generation lies in embracing customer-centric methods and harnessing the power of modern approaches like content marketing, social media, and account-based marketing. Prospects aren’t picking up the phone.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Mailmunch

FEBRUARY 23, 2021

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success. What is mass marketing?

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. As we’ll explore, building a SaaS marketing budget is about more than just figures. As we’ll explore, building a SaaS marketing budget is about more than just figures. So, where to begin? Conclusion.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. Douglas Karr. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is passionate about discovering where the data and marketing collide.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Outgrow

DECEMBER 15, 2022

What Is Growth Marketing? So, if you’re looking to scale your company or are experiencing high growth and need to tweak your marketing techniques to improve your ROI , consider implementing some effective growth marketing ideas. What Is Growth Marketing? Strategies and Examples].

Growth Marketing 52

Growth Marketing Marketing Strategy Marketing & Strategy Examples 52

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market .

Paid Content 52

Paid Content Communities Work Management Product 52