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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 110
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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 121
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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 147
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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. That’s because it helps businesses reach more people, drive leads, and boost sales, all without spending much money on hiring a marketing company.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. eCommerce Global Payments Professional at Digital River. Journalist turned social media pro. Impacting education at the cross-section of Tech, Art, and Media. @CharlesTBetz.

Twitter 262
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

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How to Use Video on Websites the Right Way

Vidyard

Keep people on your site —the average internet user spends 88% more time on a site that contains video ( Mist Media ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Sign Up Free.