Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation. Certainly, there is a benefit to creating content on a daily basis.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 19, 2010

This, I'll try. in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

KoMarketing Associates

AUGUST 1, 2017

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. That said, my experience has shown that many B2B marketers focus in specific aspects of LinkedIn’s offerings. LinkedIn Text Ads Optimization Guide.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Buy your own product. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don't beat them, join them!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 24, 2010

Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Now that it is so easy for Joe Q.

Conference 116

Conference Organization Paid Search Agency PR 116

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. That’s a good starter list for Mass Influencers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are. It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I know you’ve got a bunch of exciting new products that I’m excited to try. What have you seen in the social media world lately that’s excited you? (I’m I’m bummed I missed that one.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 25, 2010

A new product launch. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO… [link] [link] Kathy Drewien Social Biz: Delivering Happiness Delivers Indeed [link] [link] John Moore Good info from @JayBaer, Delivering Happiness Delivers Indeed: [link] [link] John Moore Good info from @JayBaer, Delivering Happiness Delivers Indeed: [link] [link] John Moore Good info from @JayBaer, (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. Tons of applicability for social networking. Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Develop content for your prospects, not for search engines.

Optimization 100

Optimization Curation PR Public Relations 100

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? “Influence&# as an online metric is a bit of a misnomer as it connotes influence offline. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Rohrs Thanks!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

LeadSquared

JULY 22, 2013

Targeting helps marketers determine… a. if there is enough need for their product/service in the market. tailor their business practices or product/service features to suit the needs of the potential customer base. Here is a list of their FAQs. Here is Smaato’s list of FAQs.

Mobile Advertising 52

Mobile Advertising Paid Content Advertising Agencies Paid Search Agency 52

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. link] Beth_Carroll Are You Taking Social Media Shortcuts? Good stuff, as usual.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135