Marketing Insider Group
JULY 29, 2021
Her TEDx talk on micro-intentions alone will leave you pondering—and perhaps become a springboard for your next brainstorming session. In Bliss’ opinion, it’s about being memorable and acting with humanity and grace. Jeannie Walters, CEO and Founder, Experience Investigators. If that isn’t CX, nothing is!
Marketing Insider Group
JANUARY 16, 2020
But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Does our content marketing strategy include newsjacking or clickbait?
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Martech
FEBRUARY 3, 2022
“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.
Strategic-IC
MARCH 18, 2020
One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?
The Lead Agency
NOVEMBER 3, 2019
It’s for this reason that, before making a decision, prospects will usually research the technology that they’re interested in online, seeking out expert opinions. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.
Martech
JUNE 8, 2023
19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. The post Holiday email opt-outs: Right intentions, wrong response? 39% said they always or usually take the opt-out. The results?
Engagio
NOVEMBER 19, 2018
Using intent data, like engagement minutes , we know what activity each engaged account is doing. Brandon: How do you take what you’ve learned in your tests and roll it out to improve overall outbound marketing? David: It is my personal opinion that smart marketers can balance making intuitive optimizations vs tested optimizations.
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