Marketing Insider Group

JULY 29, 2021

Organizers and speakers can also use this opportunity to take feedback and sample opinions. Another way to spice up your event session is by adding fun elements such as games, live music, a magic show, a painting session, or even a live band performance. Fun Elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Marketing Insider Group

JULY 29, 2021

In Bliss’ opinion, it’s about being memorable and acting with humanity and grace. Customers lined up down the street for the opportunity to wish him a fond farewell. If that isn’t CX, nothing is! Yet CX isn’t just about being friendly. And it’s not akin to giving away the store, either.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Launch Marketing

AUGUST 23, 2023

What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward. They must be well-equipped to learn from constructive criticism, recognizing that both customers and staff hold valuable opinions on how the brand should resonate with the outside world.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Marketing Insider Group

JULY 15, 2020

Event organizers can use virtual platforms to gather information and foster community before, during, and after an event. You can use your virtual event platform as an opinion sampling center to gather feedback and opinions from past event attendees about event topics and focus areas for future events.

Sales Qualified Leads 327

Sales Qualified Leads Budget Programs Conference Organic Leads 327

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Let’s cut to the chase. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Marketing Insider Group

OCTOBER 27, 2020

Send Post Event Surveys to Attendees. Another way to keep up with your event attendees is to request feedback based on their experience at your event. Ask their opinions about the event sessions, speaker performance, virtual event platform, downloadable materials, and other important aspects of the event that need evaluation.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Marketing Insider Group

APRIL 19, 2021

When people share their opinions, knowledge, and expertise on particular subjects, they will boost community interactions and networking opportunities. When the breakout session starts, let everyone in the room self-introduce and create small group activities that will encourage everyone to contribute at one point or another.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Marketing Insider Group

MAY 5, 2021

During the event, you want to understand how people are engaging, whether they’re enjoying themselves, and what would make the event better for them. Collecting feedback throughout your event can help you facilitate better engagement and deal with issues as they arise. Consider Facilitating a Hybrid Event.

Planning 291

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 291

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 84

Budget Programs Broadcasting Marketing Budget Conference 84

Martech

FEBRUARY 1, 2024

They can use reality to counteract your negative opinion of yourself. It was too easy for me to focus on what I did wrong. If you’re at risk of that, have someone with you when watching the recording. No one likes the sound of their voice Another bonus from doing this is learning to ignore the sound of your voice.

Tips 105

Tips Conference Act-On Rules 105

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Onalytica B2B

NOVEMBER 24, 2016

EMAIL MARKETING. Email marketing is an area that divides opinions. For most, work email inboxes are inundated with useless spam emails, so perhaps a Christmas marketing campaign isn’t favourable or front of mind. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Outgrow

SEPTEMBER 15, 2022

And the format that it’s taking is now I think, moving faster than events companies are doing in terms of thinking ahead in terms of the new structures that can happen with events. So I think the importance of the events market and the need for the events market to evolve rapidly to stay relevant.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Hubspot

MAY 14, 2019

Controversial Marketing. Controversial marketing doesn’t aim to polarize an audience. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. In recent years, any stance taken on sensitive social issues can be considered controversial marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

JANUARY 29, 2020

Social media can be a great place to find people with lots of ideas and opinions and keen to make them heard. After you have a suitably long list of candidates that you think would make a great speaker for your event, you need to contact them in a way that gives yourself the best possible chance of them accepting.

Conference 266

Conference Budget Programs Thought Leadership Contact Marketing 266

Onalytica B2B

NOVEMBER 22, 2018

Your employees know your brand inside and out and have networks that trust and value their opinion. For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases.

Planning 266

Planning Tips Top of Funnel Work Management 266

Sharpspring

JULY 30, 2019

You can’t just publish advice and opinions from a faceless entity. Position their opinions and advice as coming from personal experiences at their role in the agency. Why should people take your agency’s opinions and advice at face value? Data shows that you’re not just giving your opinion about topics. Make It Personal.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Heinz Marketing

JUNE 4, 2022

Thank you, Rick Brandon, Ph.D , for your opinion on the pivotal role individual managers have internal communication and listening. Tips for Practicing One-on-One Listening to Improve Internal Comms – Ragan Communications. Pulse surveys and suggestion boxes are valuable tools, but there’s true power to listening in its purest form.

Work Management 79

Work Management B2B Validation B2B Sales 79

The Lead Agency

NOVEMBER 3, 2019

Leverage Influencer Marketing When making a purchase from the technology sector, consumers often don’t have extensive, in-depth knowledge of different technical features of the product. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Zoominfo

SEPTEMBER 3, 2018

3. Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. How does our brand make you feel?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

Executive leaders will be interested to follow research and opinions shared on this site. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends. The Sales Review. InsightSquared. Hubspot.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Zoominfo

SEPTEMBER 3, 2018

Use Surveys to Scale Event Attendance Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting online surveys using a survey maker such as JotForm before, during, and after professional events.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Outgrow

OCTOBER 20, 2022

Panelists may disagree with each other—or agree with each other—which can help you find your own opinions on the topic at hand. And here’s a template of a poll that asks for attendees’ opinions on talks while at the same time giving them a chance to win something in return. Step 5 – Choosing a Venue for Your Event.

Conference 52

Conference Planning Outgrow Work Management 52

Marketing Insider Group

NOVEMBER 17, 2021

While you should always remain professional, you’re more apt to create a lasting, human connection between yourself and your members with empathetic marketing techniques and warmer, more tactile language. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

SnapApp

APRIL 3, 2014

Pre-event surveys are a fun way to engage attendees to see what they are interested in or what to get out of the show. You can tie the survey to a raffle prize and give attendees even more incentives to offer their opinions. You could also create an assessment so attendees see how they stack against each other or give them a type.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Engagio

NOVEMBER 19, 2018

The touchpoints we use can be anything include advertising, events, marketing emails, driving inbound traffic to our landing pages, outbound calls and email, voicemails, social interactions, engaging through our partners and partner marketing programs.

Budget Programs 48

Budget Programs Account Based Marketing ABM Optimization 48

TrustRadius Marketing

OCTOBER 1, 2018

Executive leaders will be interested to follow research and opinions shared on this site. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends. The Hubspot blog is the king of all inbound marketing blogs.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Attendify

AUGUST 28, 2019

But beware: If users have a hard time getting your app to work or are frustrated by its non-intuitive interface, they could shift their negative impression about the technology onto their overall opinion of the experience. That’s when the dreaded “I don’t like the app” turns into the even more dreaded “I don’t like the event.”.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

SpotMe Blog

DECEMBER 7, 2022

On the other hand, if you have an older audience or one from different social or cultural backgrounds, then a physical event may work best as they are likely to prefer it over an online one due to personal preferences.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52