seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Contently

APRIL 10, 2019

All of this bad press complicated Johansson’s job considerably, but he pressed on. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Our business is founded upon relationships with a free press. As an industry we need to ensure a certain code of ethics is adhered to. This needs to stop. Image Credit: Apple.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

ClearVoice

JANUARY 3, 2019

But in reality, the dynamic between a writer and public relations executives requires investment on both sides. Remaining in contact, being truthful and maintaining a high level of ethical standards are among the many responsibilities a wordsmith has when managing their time and stories with various publicists.

Work Management 58

Work Management Public Relations Ethics Press 58

Brandpoint

JUNE 23, 2021

“They add another layer of ethical review that’s serving the broader cause,” Rachel says. They add another layer of ethical review that’s serving the broader cause.”. Rachel points out some of these client benefits, including how Premium MAT and MAT Releases tell a deeper story than a press release.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Oktopost

SEPTEMBER 24, 2019

Ethics, leadership, financial performance, product quality, customer service, and environmental stewardship are just a few factors that are considered. In other words, corporate reputation management isn’t just damage control or public relations. A company’s reputation is based on many factors.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

ClearVoice

NOVEMBER 27, 2018

Whether it is setting expectations with their client or ensuring information provided to journalists is factual, publicist must adhere to similar ethical standards that writers do. Director of Communications and Public Relations for Wingard Natalie DeYoung is a former journalist who made the switch to publicity.

PR 81

PR Ethics Work Management Ad Agencies 81

Marketing Craftmanship

APRIL 19, 2011

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private.

PR 100

PR Ad brokers Opinions Ethics 100

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. You're not alone.

PR 14

PR Conference Public Relations Peer-to-peer 14

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

OCTOBER 1, 2012

Corporate social responsibility (CSR) is essentially an ethical plan. It's about making the ethically and morally correct choices. Suddenly, the Irish press is having a field day discussing the wealth of employment opportunities emerging for Dublin. Looking for some good press? 1) Do Good for Good, Not PR.

Social Marketing 28

Social Marketing Planning PR Ethics 28

Contently

MAY 15, 2018

Essentially, I was paid by several different publications to engage thoughtfully with someone else’s intellectual property. In order to get press access to TV screeners or film premieres, I had to foster positive relationships with a separate corporation’s public relations team.

Paid Content 148

Paid Content Paid Search Agency Funnel Advertising Analysis 148

nDash

JANUARY 25, 2021

In marketing and public relations, you can easily become single-minded: your company or product is fantastic and it’s your job to tell everyone about it. Let’s explore a few other ways to boost your publicity by thinking like a journalist. This post was written by nDash writer Jon Lister. . A Nose For News. A Helping Hand.

Tips 52

Tips Press Ethics Public Relations 52

Marketing Craftmanship

JULY 15, 2011

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. I compiled a comprehensive list of automotive editors at every major publication. He laughed.

Classified Ads 100

Classified Ads Press Ideal Customer Profiles Ethics 100

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Dianna Huff ( @diannahuff ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JULY 5, 2023

I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales. ChatGPT Prompts for Public Relations and Corporate Communications Press Release Writing How do you write a press release versus a blog? Write me a 200-word press release about [blank].

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Hubspot

MAY 17, 2012

Need an answer to a pressing marketing problem? That press release? The negative connotation surrounding "marketer," "public relations professional," etc. The negative connotation surrounding "marketer," "public relations professional," etc. Marketing. Marketing moves fast. That tweet? is pretty pervasive.

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Hubspot

FEBRUARY 23, 2017

Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. Prove your value. Newsworthy: Highlight newsworthy elements of the content like its timeliness to a trending topic or proximity to a local readership.

Outreach 71

Outreach Media PR Paid Search Agency 71