Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 300

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 300

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Hubspot

JULY 6, 2020

Chances are, your organization grew out of this method of contact management quickly, and the tedious task of manually tracking contact data can be impacting your fundraising efforts. To continue spreading the mission of your organization and growing to scale, you need a contact management solution that will grow with your nonprofit.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Contacts 65

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. The report states that 95% of our reviewers would recommend Sana Commerce. We achieved an overall customer rating of 4.4 ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a cloud software company might provide enterprise storage in partnership with another tech company.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Vision Edge Marketing

APRIL 4, 2023

According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. Billion by the end of 2030.

Lead Scoring 206

Lead Scoring Lead Ranking Allocation Analytics 206

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 104

Marketing Automation Services Enterprise Management Work Management Marketing Management 104

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Full Circle Insights

FEBRUARY 24, 2022

22, 2022 /PRNewswire/ — Full Circle Insights today announced the Report Extender for its Response Management application on Salesforce AppExchange. Built on the Salesforce Platform, Response Management from Full Circle Insights for Tracking Lead Lifecycles is currently available on AppExchange. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Why ML Insights? Lock up your data! billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

TrustRadius Marketing

JUNE 17, 2022

As such, many companies are turning to corporate learning management systems as a one-stop-shop for creating, distributing, and managing their corporate training. What does a Corporate Learning Management System do? The video below gives an overview of common features and use cases of corporate LMS software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company in the last year to enter into the chat software space. ZoomInfo acquired chat software, Insent.ai, in June 2021. Chat in the Hat. Chat in the Hat. By comparison, 74.4% Why we care.

Lead Scoring 109

Lead Scoring Enterprise Management Work Management Peer-to-peer 109

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. Most vendors will give you a list of customers you can call.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Valasys

MAY 3, 2024

Remote data storage solutions are crucial for promoting growth and streamlining operations in the digital era. A strategic mentality combined with foresight and careful planning is necessary to effectively manage the complexities of distant data storage costs.

Cost 40

Cost Enterprise Management Allocation Peer-to-peer 40

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

APRIL 19, 2021

Use the information collected during the registration process to create these profiles, and allow attendees to make updates and build out their personal profiles when the platform goes live. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 334

Enterprise Management Peer-to-peer Merchandising Marketing Management 334

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. Marketing and innovation produce results; all the rest are costs.

Enterprise Management 173

Enterprise Management Peer-to-peer Marketing Management Forrester 173

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Circle Studio

APRIL 4, 2018

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Map out your goals and objectives.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Marketing Automation Services 60

Hubspot

JUNE 14, 2019

Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity. Even back in 2017, 83% of enterprises were using Microsoft Office’s software suite to due daily tasks like managing email, writing reports, building spreadsheets, and presenting slideshows.

Enterprise Management 76

Enterprise Management Budget Programs Work Management Marketing Management 76

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? The Edge Cloud by Fastly guarantees that your websites, apps and services run quickly and smoothly. Speed is an important part of keeping customers engaged.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

EveryoneSocial

JANUARY 29, 2019

Does your company embrace and dedicate resources to enterprise collaboration? The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. What is Enterprise Collaboration? Tips for Effective Enterprise Collaboration Strategy.

Enterprise Management 76

Enterprise Management Work Management Peer-to-peer Social Networks 76

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Build effective strategy and efficient processes with one tool See how Sales Cloud can help sales leaders plan, forecast, and enable teams with the power of automation and AI. A chief revenue officer (CRO) is responsible for every process that generates revenue in an organization. What does a chief revenue officer do?

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. But here’s the good news, once you learn to incorporate social media into your sales process—it can really pay off. Check it out: 78% of salespeople using social media outperform their peers ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Modern B2B

JUNE 27, 2019

These days the traditional services offered by an agency aren’t enough. As clients build out their capability with internal agency functions, they’re looking to external partners that are more than just service providers. More and more, clients are bringing services in-house – certainly the bigger clients we deal with.

Demand Generation Agencies 65

Demand Generation Agencies Enterprise Management Advertising Agencies Work Management 65

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52