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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. It’s like something magic happens in January—et voilà, the market is forever changed.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Then this is the blog post for you. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one.

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4 Influencer Marketing Lessons From Bottomline Technologies

Content4Demand

B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. You need to have a holistic strategy that leverages influencer insights across multiple channels and tactics. Both assets have garnered stellar results in email, social and paid search campaigns.

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Content Audit Results: A Blueprint for Content Strategy (Part 1)

Content4Demand

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Four Strategies for Driving Growth. Sales Enablement.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Speak No Evil Maybe I just don’t get it, but I don’t really see the point of Twitter if you’re not engaged and interacting. 42% learn about products and services via Twitter.

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A+ for Effective Marketing Content, Not Just Effort

KoMarketing Associates

a canopy I fashioned out of a quilt slung over my top bunk bed). But a lifetime of reading and studying the English language, as well as an 8-year career in copy editing/content marketing, has taught me a thing or two about proper grammar—when to use it and how to avoid abusing it. Go ahead and judge me—I was that kid.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Can a social media program go viral? Absolutely.