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Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Personas should: .

Why Personas Fail

B2B Marketing Insider

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Define your primary prospect personas.

B2B Marketing Trends for 2016

B2B Marketing. through their own research, without talking to sales—until late in the journey. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Marketers need to take the.

Email Marketing Automation Gives Creative Writers Something to Be Excited About

Content Standard

It’s four o’ clock on a Friday afternoon, and you’re an email specialist getting ready to pack up for the weekend. If an email marketing specialist is going to keep up with scale, they have to embrace automation—and so many brands have. ROI Marketing

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. You can’t automate a process that doesn’t exist.”. What is their typical sales cycle?

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Director of Marketing at Marketo. “

8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.

Email 101

B2B Marketing Trends for 2016

B2B Marketing. through their own research, without talking to sales—until late in the journey. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Marketers need to take the.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It develops inquiries into sales opportunities.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? How does interactive content fit with marketing automation?

Why a Customer-Obsessed Culture is About More than Persona Marketing

Modern B2B Marketing

Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. The Changing Role of the Marketer.

20 Marketing Automation Terms Marketers Should Know

Hubspot

This is an excerpt from our new free ebook, The Ultimate Inbound Marketing Glossary. If you are curious about marketing automation, you need to be familiar with the key terms related to this concept. Here are 20 essential marketing automation terms you should know.

B2B Marketing Trends for 2016

B2B Marketing. through their own research, without talking to sales—until late in the journey. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Marketers need to take the.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. You need to tailor your drip campaigns to different audiences. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). via progressive profiling), so they could run more targeted campaigns. Email Sent on Behalf of Sales Reps.

Four Signs That You May Need Marketing Automation Help

Modern B2B Marketing

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. search engines, industry portals, directories and social media marketing).

Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing

Modern B2B Marketing

Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead.

Marketing Automation vs. Automated Email Engagement: Which Is Right For You?

IKO-Systems

Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? The following post will clarify and explain exactly what role the up-and-coming Automated Email Engagement Solution plays and how it functions in comparison to the MAPs we’ve come to know. What is a Marketing Automation Platform?

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Shortening of sales cycles. Increases campaign ROI.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The case for marketing automation.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The case for marketing automation.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. Brand campaign. Digital brand campaigns are about creating brand name recognition. Gated education content asset campaign. Compete campaign.

Funnel 136

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. million in sales for 2011. “In

Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! What is the hand-off process with sales?

SMB 2

Email Personalization Basics (+American Express Travelink’s Email Success Story)

Marketing Action

For marketers, it’s an increasingly important tool for creating a customer experience that feels like it’s one-on-one. And for email, which still offers incredible flexibility and has the best ROI, it’s the most powerful tactic to raise your conversion rate and rate of return.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. LinkedIn: Why is it important for marketers to view marketing as a continuum? The consensus is clear.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Let’s review what you’ll want to consider as you launch your next retargeting campaign for ABM, and how they all the pieces fit together.

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. And don’t limit yourself to focusing only on your target persona. Today, marketing is a techie discipline,” West said.

Plan 33

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days.

Focus on Accounts – Not Leads – for Better ROI

Act-On

Being a marketer at Act-On is great. We use Act-On for our own business and we represent our own ideal customer profile – so we know the challenges that marketers face. Account-based marketing (ABM), at its simplest, is focusing on an account as opposed to a lead.

How to Nurture Leads with Email Marketing

PureB2B

Plus, let’s not forget email. Email marketing is very much alive. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Email opens on mobile devices are hitting almost the 55% mark. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.

Define Your Enterprise-wide Content Use Case Requirements

Avitage

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. See Relevance map) Your buyers have every question you identified in your persona work.

Case 42

Learn Holistic Lead Nurturing

LeadSloth

The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers. New Marketing Technology. Is Holistic Marketing the Future?

Here’s How to Make Your Website As Personalized as Your Email

Modern B2B Marketing

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. Persona.