Fri.Nov 24, 2023

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.

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How To Create Engaging Content In 2024

CopyBlogger

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

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SEO Community Spotlight: London

Ahrefs

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties.

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Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Top Rank Marketing

The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor costs which represented 28 percent of marketing budgets, down from 35 percent during 2022, according to newly-published survey data.

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

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How to Automate Lead Generation and Drive Revenue

Visitor Queue

61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your lead […] The post How to Automate Lead Generation and Drive Revenue appeared first on Visitor Queue Blog | Identify Website Traffic.

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Seeing a SIP 603 “Decline” Error? Here’s What To Do

The Daily Egg

It’s a fairly common scenario—you attempt to make a phone or video call just as you’ve done a hundred times before. This. The post Seeing a SIP 603 “Decline” Error? Here’s What To Do appeared first on The Daily Egg.

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Financial Services: Improve Customer Satisfaction Scores With Acrolinx-Approved Content

Acrolinx

Learn how improving your financial services content with Acrolinx can improve your customer satisfaction scores. The post Financial Services: Improve Customer Satisfaction Scores With Acrolinx-Approved Content appeared first on Acrolinx.

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What Is SIP Calling and How Much Should You Pay?

The Daily Egg

SIP stands for Session Initiation Protocol, and it allows you to make phone calls over the internet instead of using traditional (PSTN). The post What Is SIP Calling and How Much Should You Pay? appeared first on The Daily Egg.

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Be a trendsetter with these advertising trends from fall 2023

illumin

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. With autumn almost at a close, there are some industry insights worth investigating and analyzing to better strategize for the upcoming winter months. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Marketing Greatness: 10 Dares for 2024

Drew Neisser

We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there. This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets.

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How To Segment Users for eCommerce In 2024? Leverage 7 Best Strategies Ever!

Huptech Web

Table Of Contents What is User Segmentation? What is a User Segment? Why User Segmentation Analysis Is Crucial? How is User Segmentation Analysis Conducted? 10 Benefits of Conducting User Segmentation for your Brand Some Common Types of User Segmentation Models 7 Proven User Segmentation Strategies for Immediate Results To Grow Your Brand—Leverage User Segmentation Knowing who your customеrs arе and what thеy likе is supеr important in businеss.

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Optimizing Marketing ROI with AI-Driven Content Syndication

Valasys

Introduction Content marketing has become an integral part of the digital landscape, enabling businesses to engage with their target audience and drive brand awareness. However, creating compelling content is just the first step. To maximize the return on investment (ROI) of your content marketing efforts, it is crucial to ensure that your content reaches the right audience through effective distribution channels.

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