Wed.Apr 13, 2011

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.

Trending Sources

What is your strategy for social media intimacy?

grow - Practical Marketing Solutions

By Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of competition has a completely different meaning, you can’t operate inside a bubble.

Ariana Owes Me (and Maybe You) Big Bucks

B2B Memes

Time to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Social Media Success Starts with Commitment, Not Pilot

Digital B2B Marketing

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? But an audience isn’t a database.

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Please Recycle.Your Content! B2B Firms Can Make Their Valuable.


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“Revenue” Turns One

Modern Marketing

by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. I think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog.

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2

Customer Experience Matrix

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Data lust, tacit knowledge, and social media


Data Center Lobby by WarzauWynn via Flickr. by Aaron Kim. We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us.

10 Tweetable Lessons in Marketing Analytics and ROI

Modern B2B Marketing

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI.

What's happening in social media listening?


Image via CrunchBase. Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had a chance to sit down with David Carr of Information Week, who published the results of that interview yesterday. If you are interested in the changes that are going on in the social media listening space, check out the full interview, " Converseon Humanizes Social Media Monitoring.".

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

3 Events That Mark Online Marketing Change in 2011


We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web.

The B2B Inbound State of Mind: Build Relationships

MLT Creative

Click to see "Inbound State of Mind" video. Key components of B2B inbound marketing are promoting your message and building relationships through social media.

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7 Steps to an Even Better Business Blog


Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media.

Important Differences Between Facebook Profiles, Groups and Pages


For companies trying to launch a presence on Facebook for the first time, the differences between a personal profile, a page and a group can be pretty confusing. I’ve seen plenty of mistakes from newcomers: thinking that a personal profile … Continue reading → The post Important Differences Between Facebook Profiles, Groups and Pages appeared first on Fathom. Social Media

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Welcome to SnapApp - with CEO Seth Lieberman


Seth Lieberman, CEO of Pangea Media, the makers of SnapApp, announces the official launch of SnapApp and explains what SnapApp can do for you to drive customer engagement and acquisition. Seth Lieberman - SnapApp Launch Announcement from SnapApp