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Mastering the Art of the Ecommerce Microconversion


Marketing automation is the very core of HubSpot’s abilities. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerc

Why You Might Already Be in Ecommerce


Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

The 14 Best Marketing Automation Tools


Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. 2) HubSpot. HubSpot handles inbound holistically. Pricing: free. Pricing: $600 to $2,000 per month.

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13 Essential Features for Taking Payments on Your Website


Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person. In particular, people still get nervous about giving their personal and credit card information to online retailers.

4 Trends Impacting Ecommerce Marketing in 2011


An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Should you spend marketing budget on advertising or repurpose your pricing models toward coupons?

The Psychology of Choice


This post originally appeared on HubSpot's Sales Blog. For instance, Aronson and Steele also found that African-American students who filled out demographic information prior to a test performed more poorly than African-American students who did not.

Does Truth Belong in Marketing?

CMO Essentials

In its simplest form, this scarcity moves Adam Smith’s “invisible hand,” either as scarcity on the supply side pushing prices up, or scarcity on the demand side pulling prices down.

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7 Ways eCommerce Can Grow Their Email Marketing Database


The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. Growing Your eCommerce Leads Database for Email Marketing.

The Beginner's Guide to Conversion Rate Optimization (CRO)


These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts.

5 Best Practices for eCommerce Abandoned Cart Nurturing


An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions. The more information that you ask for and the greater complexity the checkout process, the less visitors will actually convert on any form.

How to Enhance Your eCommerce Product Listings With Google


Now product results will have detailed information including price, availability, reviews as well as any specific product offerings. Optimizing eCommerce Product Listings. So, what does an eCommerce website need to do to get their products listed with this valuable information?

How to Save Ecommerce Sales With Abandoned Cart Emails


Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). Connect with HubSpot

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


Price: Free for Basic, $12/mo for Pro, $83/mo for Enterprise. Price: Free for Basic, $10/mo for Starter, $100/mo for Pro. Price: Free! Price: $99/mo for Pro, $299/mo for Agency, $999/mo for Enterprise. Price: $199/mo for Basic. Price: Free! Price: Free!

How to Create Content for Every Stage of the Buyer's Journey


Keep in mind y our funnel may look very different depending on factors like your industry, business model, product, pricing, and audience. Price isn’t the only factor though. The last example comes from HubSpot.

Top Internet strategy, marketing and technology links for the week of March 30, 2013


5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Landing Page Testing: Is my ecommerce landing page the problem? Connect with HubSpot

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Digital Information World ). 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Digital Information World ). HubSpot ). HubSpot ).

3 Reasons That Ecommerce Needs Inbound Marketing


Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? We at HubSpot preach the opposite belief.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines.

Enhance Unique Product Data To Increase Visibility [Ecommerce]


For eCommerce businesses, it can be very challenging to get your products noticed in highly competitive search engines and shopping engines. The unique data you provide about your products can help separate you from other distributors or re-sellers beyond price and other typical factors.

7 Excellent Examples of Email Personalization in Action


It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! If you're an ecommerce marketer, you've no doubt encountered some sleepless nights over the dreaded abandoned shopping cart. Personalized email marketing : We have the technology!

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology.

6 Smart Strategies for Segmenting Your Dynamic CTAs


Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it. Use that information to show them CTAs for offers that appeal to those same interests.

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales


This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion.

5 Tried-and-True Tools for Growing Your Email List


Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. Do you want the bad news or the good news first?

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Inside's Brilliant Redesign: Why You're Going to See More Personalized Websites


Personalized content on websites began in the ecommerce space with Amazon recommendations, and continues to be prevalent on many other sites today. To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior.

How to Build a Perfect B2B Product Page


There are a number of good resources out there on how to build effective ecommerce product pages. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase.

9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?


Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. I was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Co-founder, HubSpot.

16 Google Tools to Improve Marketing Effectiveness


You will be able to see how these keywords perform in terms of monthly searches, competition and price for suggested bids. Google Reader gives you a way to filter through a lot of important information quickly. Are you an eCommerce with a small budget? Connect with HubSpot

How to Optimize Your Landing Pages for Long-Term Lead Generation


Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. Information architecture is a key part of this as well.

10 Drool-Worthy Product Pages (And Why We Love Them)


But you also see more information about Wistia''s capabilities for that video. Some companies have hundreds of thousands of product pages, such as ecommerce shop ModCloth. But what makes them REALLY different is the information they have under "The Story" tab.

When NOT to Use Lead-Gen CTAs in Your Marketing


Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. A raging debate among marketers is whether or not you should always give away certain kinds of information for free.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.


The 9 Must-Have Components of Compelling Email Copy


Simply use language that makes it clear to the recipient when they can do with the information in the email should they choose to open it. The original subject line worked well because it was clear what I could do with the information in that email -- ensure I'm prepared for the 10:00 AM sale time so I could snag my tickets (which I did, thanks to the email)! Take a look at the copy in two separate ecommerce emails I've received.

16 Ways to Simplify Your Prospects' Decision-Making Process


6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information.

The Email Strategy That Turns Browsers Into Active Online Shoppers


If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. The buyer found a better price. Create Your Ecommerce Marketing Automation Action Plan.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. Dan Stagen walks through a dozen steps to create a Facebook ad campaign, from determining a call to action and writing an ad through all of the various targeting criteria to pricing, review and launch. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot. 18 Tools to Develop Your Brand on Facebook by Practical eCommerce.