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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. User-generated content (UGC) has to be the most genius idea marketers have ever thought up. Add Authenticity with User-Generated Content. For one thing, it’s absolutely free.

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Grow your brand without advertising

Kevin Indig

But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

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Google Rankings: Dwell Time, Page Views, and Engagement Rates

ClearVoice

Can dwell time, page views, and user engagement affect your Google rankings? With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. Dwell time, also referred to as “session duration” and “time on site,” is a metric tied to content quality.

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5 Tips to Help You Find Your Brand Voice

Navigate the Channel

In every type of marketing, you utilize your brand voice. They should serve as a compass, guiding every piece of content, every interaction, and every marketing message you create. Remember that these three words are not set in stone; they can evolve as your brand grows and adapts to market changes.

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

“When you are hit by a rollout or a new algorithm, which this is, get help immediately outside your company from people who recover websites all the time because they know it moves the lever and can get you the answer faster.”. — Kristine Schachinger , SEO and Digital Marketing Consultant. Google helpful content update: FAQs.

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Green Building Product Trends: The Evolution of the Industry

Navigate the Channel

A remarkable example comes from a renovation project in Albany, California, featured on Dwell magazine’s online platform and personally toured by Assistant Editor, Diana Budds. For businesses in the building products industry, this shift in perception calls for a renewed marketing approach.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? You might consider hiring an agency (like accelerate – which specializes in SaaS Marketing !) to help you boost your content marketing efforts.