Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Martech

OCTOBER 30, 2023

In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Drill into key deliverability metrics such as bounce rates, spam complaints, and email opens in real-time. Are you working with outdated email lists or technical issues?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

SendX

JUNE 27, 2020

Then Morty saw a drop in his open rates, click rate. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. Check it out.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

NOVEMBER 6, 2023

Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. Thus, consider turning off tracking pixels.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. You Forgot About Domain Authentication. These days, the new standard is domain reputation.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

ConvertKit

SEPTEMBER 22, 2020

Spam filter. The algorithms and machine learning used to decide whether emails belong in the inbox, spam folder, or somewhere else. When a subscriber marks a message as spam. A company or organization that compiles a database of risky domains or IPs. Opens are tracked using an invisible pixel embedded in the email.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. Abide by the CAN-SPAM law.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Conversion Rate. Email List. A/B test it! Autoresponder. Going on vacation?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. With email maintaining its role as the most trusted digital marketing channel, especially during a pandemic, list sizes have grown significantly. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

DealSignal

AUGUST 3, 2023

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ConvertKit

JUNE 28, 2021

If you’re having sender reputation issues, you probably don’t want to have a verified sending domain in place because it means that your reputation is carrying a lot of weight to determine whether your message lands in the inbox or spam folder. Deliverability Defined 107: Meaningful Metrics: Going Beyond Open Rates.

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

SEPTEMBER 29, 2020

Here are some common reasons a sender might want to run a self-led audit: They want to improve their very low open rates. Their opens suddenly dropped and they want to know why to fix the issue. Some subscribers have mentioned their emails go to spam but otherwise, metrics look okay. ConvertKit.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

Heinz Marketing

JUNE 27, 2023

But something changed along the way and our delivery, open, and click rates were inching down further and further each month. Sometimes even in the dreaded spam folder. We came up with all sorts of reasons why – maybe our list was getting stale. Not only that, but our click to open rate went from 2.2%

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What does this mean for you as the sender?

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

ConvertKit

JULY 14, 2021

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.91%. Delivery rate: 99.92%. Delivery rate: 99.95%. Delivery rate: 99.78%.

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

ConvertKit

OCTOBER 21, 2021

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.9%. Delivery rate: 99.8%. Delivery rate: 99.7%. Delivery rate: 99.9%.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

ConvertKit

APRIL 13, 2021

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.92%. Delivery rate: 99.89%. Senders often ask how their open rates stack up to others.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

Oktopost

APRIL 14, 2021

They have very strict user policies, and if your recipients mark you as spam, they will suspend your account. . Now, let us understand the limitations you will face as an email marketer: Low deliverability and open rates . They restrict sending newsletters to around 100-500 contacts daily. .

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. This includes Opens (O) and Clicks (Ck) on specific links within your email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

ConvertKit

AUGUST 16, 2021

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.8%.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What does this mean for you as the sender?

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Sharpspring

JUNE 9, 2020

Spam Complaint. Click Rate. email was sent to a non-existent domain. A sunset policy is one of the best ways to minimize soft bounces, hard bounces, spam complaints, while boosting your sender reputation. Spam Complaint. Email addresses that report your email as spam are automatically unsubscribed.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

ConvertKit

FEBRUARY 10, 2021

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.73%. Delivery rate: 99.75%. Senders often ask how their open rates stack up to others.

Deliverability 94

Deliverability Open Rate Click Rate CAN-SPAM 94

ConvertKit

JANUARY 14, 2022

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.9%.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Sharpspring

APRIL 5, 2021

BIMI (Brand Indicators for Message Identification) – Designed to help cut down on fraudulent emails and spam, this standard emerged to help businesses get their logo pictured along with their message in your inbox. Blacklist – A list of senders who have been reported time and time again as spam.

Email Marketing 75

Email Marketing Trends Tips Planning 75

SalesIntel

MAY 10, 2021

A hard bounce could occur because the recipient’s address or the domain no longer exists. Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Being CAN-SPAM compliant?

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

ConvertKit

JUNE 24, 2020

This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.55%. Delivery rate: 99.87%. Senders often ask how their open rates stack up to others.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97

ConvertKit

DECEMBER 3, 2019

Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. At can place the email in the inbox, spam folder, trash, or even just drop it into thin air. This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52