Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Type in a keyword to see which sites are most popular on a given issue. You’d surely appreciate any shortcuts you can find.

Trends 260

Trends Marketing AI Lead Scoring Lead Ranking 260

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. Target the Right Keywords Using the right keywords represents a crucial ranking factor. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Long-tail Keywords Are Phrases of More Than Three Words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). They drive organic traffic directly to LeatherCult’s website and positively influence the brand’s search engine rankings.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Webbiquity

APRIL 14, 2015

But there’s more involved in generating high, and highly relevant, organic search traffic. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. Google Didn’t Want Us To Use The Keyword Planner This Way.

Keywords 100

Keywords SEO Research Resources 100

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. An SEO audit is the perfect place to start. Alternatives: Ahrefs, Moz.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 98

Keywords Paid Search Agency Google Ads 98

The Lead Agency

MAY 14, 2019

Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? The Process of Keyword Research When identifying the best keywords for your business, there’re a number of useful tools that can help to streamline the process.

Keywords 48

Keywords Long Tail Marketing SEO Lead Scoring 48

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. in the United Kingdom.

Practices 141

Practices SEO Best Practices Domain 141

Martech

NOVEMBER 16, 2022

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.

Link Building 105

Link Building Internet Marketing Ad Building Planning 105

ClearVoice

SEPTEMBER 29, 2022

The takeaway from this study is that if you can’t rank in the top ten results, your blog posts aren’t going to attract much organic traffic at all. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

seo.co

FEBRUARY 10, 2020

Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result , with 15 percent of clicks going to the second result. In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. months, or about 100 days.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

seo.co

FEBRUARY 24, 2022

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. I always like to use Amazon as the perfect example of targeting the long tail.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

SmartBug Media

JULY 6, 2021

Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions. Using your SEO tool of choice, export all of your non-branded keywords and corresponding URLs. Traffic Potential. Keyword/Topic Difficulty. Organic Rankings.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. Make sure to turn to good old keyword research to find more queries you can potentially get featured for.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Understanding your customer will help you define what content to create and which keywords to target.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Understanding your customer will help you define what content to create and which keywords to target.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Matchcraft

MARCH 8, 2017

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. Here’s Why Keywords Matter to PPC Campaigns. Introducing the beauty of good keyword research. The Basics of Keyword Research. Here’s a summary of our favorite keyword research tips.

Paid Search Agency 49

Paid Search Agency Keywords Cost Research 49

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

JULY 11, 2022

By prioritizing law firm SEO , you can finally start to leverage search traffic and turn cold prospects into warm clients. These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. Perform Detailed Keyword Research. What is SEO? Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing.

Features 165

Features Google B2B Marketing Top of Funnel 165

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. By implementing evergreen content that’s refreshed frequently, pillar pages, FAQs, and other strategies, you will gradually create an impactful SEO blueprint that increases website traffic, domain authority, and high rates of inbound marketing retention.

SEO 111

SEO FAQ Content Work Management 111

seo.co

FEBRUARY 15, 2021

Everything else is the same as it is in traditional SEO as your site attracts organic traffic from the countries you’re targeting. Google accounts for nearly 70% of all global search traffic. For starters, use Google Analytics and other search engine tools to check where your website’s traffic is coming from.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Brand authority, past adherence to quality standards, and references from high-tier domains all likely come into play. Invariably, these sites are of a low quality.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Martech Advisor

AUGUST 22, 2019

Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes.

SEO 85

SEO Long Tail Marketing Tools SERP 85