Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Most importantly, you’ll see a core story emerge that will indicate what needs to remain consistent in the theme for the messaging—regardless of distribution point. Ardath Albee's Tip. Ardath Albee Recommends. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Content promotion and distribution tools.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

markempa

AUGUST 1, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 17, 2005

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. They generate 12,000 inquiries per year, mostly via their website.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 8, 2005

As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process. As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Online Marketing Institute

MAY 24, 2009

B2C (1) balanced scorecard (1) breathing our own exhaust (1) buying cycle (6) collateral (1) company culture (5) competitor-driven (2) consideration (1) content review (1) cross-selling (1) customer achievement (1) customer acquisition (4) customer loyalty (1) customer profitability (1) customer retention (3) customer value (4) customer-driven (2) (..)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Hubspot

AUGUST 20, 2019

Emarketer ). PR Newswire ). PR Newswire ). eMarketer ). Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer. algorithm change.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Webbiquity

AUGUST 11, 2015

81% of B2B marketers use Facebook to distribute content. eMarketer ). 85% of B2B marketers use Twitter to distribute content. 91% of B2B marketers use LinkedIn to distribute content. 5: 31 Sensational Social Media Marketing and PR Stats and Facts. #6: Pinterest drives 25% of all retail website referral traffic.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Valasys

SEPTEMBER 27, 2018

B2B PR Sense Blog ). Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). LinkedIn is used for content distribution by 94% of B2B marketers. MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

markempa

MARCH 2, 2007

Establish a clear process for handling and distributing leads. Distribute leads rapidly. Make the content library easily accessible. Use the phone to qualify all inquiries before sending them to the sales team. Leverage your CRM system to create a lead management process. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Is the era of PR over? First, let’s define what PR means from the perspective of the customer (i.e., Guard dog PR.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

markempa

APRIL 19, 2005

Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Webbiquity

NOVEMBER 12, 2013

eMarketer ). Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). B2B PR Sense Blog ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). B2B PR Sense Blog ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

JULY 31, 2009

Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. The PR, MARCOM, product mgmt background is great for program development and execution, but does not necessarily prepare them on HOW to align with sales and customers. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

DECEMBER 2, 2014

They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. . • 87% of B2B marketers use social media to distribute content. eMarketer ). eMarketer ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. ” Which is WPO.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Content Marketing Institute

JANUARY 29, 2018

Supports ongoing content amplification and distribution. Additionally, she posts it in HARO (a regularly distributed email and website where content creators can seek sources for their articles that’s distributed to thousands of PR-type professionals), bringing in new readers and subscribers. Click To Tweet.

Curation 110

Curation Examples Content Paid Search Agency 110

Hubspot

JULY 28, 2013

This week, SlideShare, a network primarily focused on distributing and sharing presentations, introduced support for infographics. How Native Ad Campaigns Are Shaping Up (eMarketer). Read up on the latest native advertising trends over at eMarketer. Let''s get started: SlideShare Launches New Infographic Capabilities (HubSpot).

Emarketing 28

Emarketing Paid Search Agency Inbound Marketing Work Management 28

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Google Click Distribution – How Important is Number One? As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100