Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Have an effective inbound marketing strategy."

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. I call this CFO-driven marketing planning. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Biznology

SEPTEMBER 29, 2017

You use direct response communications. Digital marketing is direct marketing. So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. And how do you motivate an action?

Urgency Marketing 164

Urgency Marketing Landing Pages Response Rate SEM 164

Inbox Insight

NOVEMBER 26, 2018

Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. With spending for marketing/advertising automation expected to reach $25.1 Email marketing. SEO vs SEM. Ready to build a better demand generation strategy?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

The Point

SEPTEMBER 20, 2016

Fact is, there’s a lot we can contribute on a strategic level – what’s working for other companies, where to best spend your demand generation dollar – that has nothing to do with more tactical services like media and creative. (TA) HS) SEM (paid search) is one. TA) I want to focus particularly on content syndication for a moment.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Biznology

OCTOBER 26, 2016

I came to work on digital marketing—email, websites, SEO/SEM, and social media. Over the years I’ve kept sharp by attending great events put on by some outstanding organizations— New England Direct Marketing Association , MarketingProfs , Argyle Executive Forums , and socialmedia.org just to name a few. So much to do!

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Webbiquity

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. Angie Schottmuller.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Samantha Kelly. Kathy Klotz-Guest.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). How to Calculate Social Marketing ROI , June 24, 2010. June 8, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 11, 2013

How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

MAY 16, 2017

These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Get automatic login for all your accounts with the free password manager. WordPress Management.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223