Biznology

JUNE 27, 2013

The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. As any direct marketer will tell you: Don’t get in the way. Plan for it. Mobile-enable your landing page. No excuses.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Ambal's Amusings

FEBRUARY 15, 2010

Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010. The Feds come down on deceptive online marketing practices. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Online Marketing Institute

FEBRUARY 22, 2011

The use of highly targeted Direct Marketing will steadily increase in 2011. The most successful direct programs will find the perfect balance of integrating online media and traditional offline elements to reach their target audiences. The use of consumer-type communities will increase in the realm of B2B marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

The Lead Agency

APRIL 5, 2018

Some of the promotional activities used by marketers around the globe include: advertising, telemarketing, publicity, short-term sales offers, publicity or direct marketing. Making sure that each customer touchpoint assists in the buyer journey is vital to building a healthy marketing and sales funnel.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

Ambal's Amusings

FEBRUARY 18, 2010

As such, inbound marketing provides an effective foundation to a comprehensive demand generation strategy when integrated with more targeted, outbound activity as well as systematic lead qualification and lead nurturing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Biznology

SEPTEMBER 29, 2017

You use direct response communications. Digital marketing is direct marketing. So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer.

Urgency Marketing 164

Urgency Marketing Landing Pages Response Rate SEM 164

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Howard Sewell’s blog, Direct Connections.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

The Point

SEPTEMBER 20, 2016

(TA) In your experience, what are a few marketing initiatives every B2B company, no matter the size, could feasibly allow an agency to manage and expect to see a positive return? (HS) HS) SEM (paid search) is one. I’ve seen very few companies, at least on the B2B side, manage SEM in-house effectively.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Biznology

OCTOBER 26, 2016

I came to work on digital marketing—email, websites, SEO/SEM, and social media. Over the years I’ve kept sharp by attending great events put on by some outstanding organizations— New England Direct Marketing Association , MarketingProfs , Argyle Executive Forums , and socialmedia.org just to name a few. So much to do!

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Inbox Insight

NOVEMBER 26, 2018

SEO vs SEM. Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your B2B content marketing because they enable you to intercept prospects with your content at critical touchpoints. SEM is effective for precise targeting of prospects on the cusp of purchasing.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Webbiquity

JUNE 14, 2011

QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. The days of not knowing which 50% of your marketing dollars you’re wasting are over. • &# Sales and marketing&# has to be one budget, with dollars flowing back and forth based on measurable value.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. The agency combines inbound marketing, SEO, and content marketing, plus SEM and CRO.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. The agency combines inbound marketing, SEO, and content marketing, plus SEM and CRO.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. The agency combines inbound marketing, SEO, and content marketing, plus SEM and CRO.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. SEM & SEO & PPC & CTR. Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010. What was Linkedin Thinking? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Ellen is Evangelist at digital marketing software developer Silverpop in Atlanta, where she writes and speaks about marketing including marketing automation and email marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Ellen is Evangelist at digital marketing software developer Silverpop in Atlanta, where she writes and speaks about marketing including marketing automation and email marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy?

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

MAY 16, 2017

Inkit enables direct marketing and sales professionals to send (postal) direct mail pieces as easily as sending an email. 7: The Six Best Google+ Marketing Tools. #8: 9: The 14 Best Marketing Automation Tools. #10: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Pricing: $5/$10/$20 per month.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223