Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

HG Data

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture.

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

HG Data

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. But what email marketing platform should you use?

ROI 67

Top 20 Most User Friendly Marketing Automation Software

Boingnet

We received an unexpected, but very pleasant surprise this week when we were notified by Capterra that Boingnet was named one of the "Top 20 Most User Friendly" in the Marketing Automation Category. What we're most proud of is that Boingnet is the only direct mail, multi-channel marketing focused solution to make the cut. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. By Boingnet.

SMB 53

Marketing Cloud Puts Integration in Integrated Marketing

TrueInfluence

Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and platforms. By definition, integrated marketing ensures all creative elements are consistent with brand identity.

More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I’ll list them here and also add them to my previous list of mid-tier marketing automation systems so that future visitors will find the complete set in one place. BullsEye Marketing Systems – generates sophisticated outbound campaigns.

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. They did move from direct mail to email, but those are pretty much the same thing.

5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. Not creating a marketing database.

The Scope of SEO and Digital Marketing Expertise

Webbiquity

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Search engine optimization (SEO) is at the core of digital marketing success. Digital Marketing Adds Long-Term Value to Products.

SEO 170

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

TrueInfluence

Programmatic display advertising is a staple of B2B marketing. We often say here at True Influence that programmatic lifts all your marketing efforts , from market sizing to brand awareness to high- and mid-funnel engagement. One-to-one messaging is still King in marketing.

Direct Mail Tips That Deliver

Content4Demand

As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? When you receive regular emails from a company as part of their marketing campaign, you pretty much know what their message or intent is,” Hansen says. “It

Mail 55

How ABM Maturity and B2B Sales Revenue are Intertwined

Valasys

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing?

choozlechat: Agency strategy with Jeff Jones, McCulloch

Choozle

You’re working with some huge names in the B2B market, specifically targeting auto dealer owners, which is a really niche space. ” We continue to seek national, regional, or multi-market brand in the retail, CPG, technology, healthcare, travel/tourism, banking, transportation, and service categories. What marketing strategies do you use for your clients? If you had your pick of clients to expand beyond your current market, who would they be?

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Laurie Beasley, president of Beasley Direct Marketing says that this gap is “completely solvable.” Via Chief Marketer.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Marketo

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. By looking at how you use data to improve email marketing from the broader perspective of your web or mobile experience, you can multiply the impact of your targeting.

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International

LEADership

Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. A good example Bough cites is that of 3 corporations—P&G, Kraft and Unilever—that embraced television as a medium of advertising and marketing at a time when radio was the tried and tested (and far less expensive) medium.

CMO 72

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Personas are different from marketing segments in that they don’t just focus on demographics (the who and what), but expand more into shared goals, behaviours and contexts of use (the why and how). Emily Smith Email Marketing Manager Large B2C Company. VP of Marketing.

Industry reacts: Q1 2019 IPA Bellwether Report

ADmantX

With the release of the latest IPA Bellwether Report highlighting a surprise increase in marketing budgets in Q1 2019 , senior executives from the industry give their thoughts on it all. But at the same time, we are seeing a revival in “traditional” media that is perhaps a reaction to the duopoly stronghold and continued trust crisis around brand safety for advertisers investing in digital channels. Ken Leren, founder of Marketing Town. From: Mobile Marketing.

The Rocket Science of Social Media Marketing

Hubspot

At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. Social Media customer engagement B2B marketing

B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? This expert guide runs you through some of the digital distribution channels at your disposal. Once you know how other content professionals leverage them, you’ll be better set up to design your own multi-channel mix.

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40