Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

HG Data

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture.

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

HG Data

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. But what email marketing platform should you use?

ROI 76

Top 20 Most User Friendly Marketing Automation Software

Boingnet

We received an unexpected, but very pleasant surprise this week when we were notified by Capterra that Boingnet was named one of the "Top 20 Most User Friendly" in the Marketing Automation Category. What we're most proud of is that Boingnet is the only direct mail, multi-channel marketing focused solution to make the cut. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. By Boingnet.

SMB 53

Marketing Cloud Puts Integration in Integrated Marketing

TrueInfluence

Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and platforms. By definition, integrated marketing ensures all creative elements are consistent with brand identity.

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. They did move from direct mail to email, but those are pretty much the same thing.

Direct Mail Tips That Deliver

Content4Demand

As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? When you receive regular emails from a company as part of their marketing campaign, you pretty much know what their message or intent is,” Hansen says. “It

Mail 70

The Scope of SEO and Digital Marketing Expertise

Webbiquity

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion. Search engine optimization (SEO) is at the core of digital marketing success. As SEO is at the core of digital marketing, so blogging is at the core of SEO.

SEO 178

5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. Not creating a marketing database.

choozlechat: Agency strategy with Jeff Jones, McCulloch

Choozle

You’re working with some huge names in the B2B market, specifically targeting auto dealer owners, which is a really niche space. ” We continue to seek national, regional, or multi-market brand in the retail, CPG, technology, healthcare, travel/tourism, banking, transportation, and service categories. What marketing strategies do you use for your clients? If you had your pick of clients to expand beyond your current market, who would they be?

How ABM Maturity and B2B Sales Revenue are Intertwined

Valasys

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing. Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Marketo

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. By looking at how you use data to improve email marketing from the broader perspective of your web or mobile experience, you can multiply the impact of your targeting.

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Laurie Beasley, president of Beasley Direct Marketing says that this gap is “completely solvable.” Via Chief Marketer.

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International

LEADership

Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. A good example Bough cites is that of 3 corporations—P&G, Kraft and Unilever—that embraced television as a medium of advertising and marketing at a time when radio was the tried and tested (and far less expensive) medium.

CMO 72

Industry reacts: Q1 2019 IPA Bellwether Report

ADmantX

With the release of the latest IPA Bellwether Report highlighting a surprise increase in marketing budgets in Q1 2019 , senior executives from the industry give their thoughts on it all. But at the same time, we are seeing a revival in “traditional” media that is perhaps a reaction to the duopoly stronghold and continued trust crisis around brand safety for advertisers investing in digital channels. Ken Leren, founder of Marketing Town. From: Mobile Marketing.

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.

Mail 40