11 Underdog Brands That Differentiated Themselves From the Competition


In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.

Differentiate or die! It’s the digital marketing curse…


0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. With digital marketing, you must differentiate or die.

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Staying Ahead of the Personalized Marketing Curve


Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.” ” Source: Wikipedia.

6 SEO Tools to Analyze Your Site Like Google Does


Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Are you an in-house marketer or a consultant tasked with promoting engineering services?

Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying

Marketing Action

Changing its agency is truly hard work for a client organization – which is why there must be something really wrong in order for it to happen. Album cover, Ray Charles’ Hit the Road Jack, Wikipedia. I worked at a creative agency for several years.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

It is difficult to believe that every project should design its technology to work on the "bleeding edge" in order to ensure success (nor do Chompalov and Shrum make any such claim). Few other restrictions were placed on entry, however, in order to be as inclusive as possible. Wikipedia uses community vetting in a different way. Having done this, it is useful now to go back and examine the categories again to ask what dimensions tend to differentiate the projects.

Specialization is Scary but Required for Digital Marketing


Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say.

The 10 Rules for Creating a Buyer Persona: Rule 5

Tony Zambito

Image via Wikipedia. At the very least you now know how to order an espresso nonverbally. When you travel to a foreign country where you are not familiar with the culture or the language, it can be exciting yet very trying.

The Coming Consolidation in Social Networking


Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. Social media sites are multiplying like rabbits.

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Since almost any piece of information can now be found online in less than a minute (along with inaccurate and biased data), what core knowledge does every student need in order to prepare for twenty-first-century work and citizenship? Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Order This Issue.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Why is it easier to order a pizza than to find a set of vetted articles on a given subject? differentiated instruction). Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Order of SEO Operations. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.