Markempa

AUGUST 12, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Use empathy maps and personas to understand your customer and how to better connect with them in conversations. How Drift makes this real.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Convert

MAY 31, 2022

Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. For example, Olipop’s main USP is that it’s a “new kind of soda.”.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Tomorrow People

OCTOBER 10, 2017

Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. You should have a strong and complete picture of your target persona, down to their interests, frustrations, behaviours and preferences. Have an opinion and don’t be afraid to show it. Guess what?

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Hubspot

OCTOBER 28, 2013

Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. What kind of values and opinions do they have? Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Ask people in your social network to share their opinions on a critical issue through a survey or poll. Develop Personas.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Golden Spiral

APRIL 16, 2019

What started that season, I thought, was a differentiation from B2C, and B2B. It's something that we have a degree of expertise in, and helping our clients find a way to differentiate themselves from their competition, and stand out in a crowded and noisy environment. Some people have different opinions of that.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Differentiate themselves from competitors. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. This is why B2B market research is critical. Evaluate the changing needs of customers.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Hubspot

MAY 15, 2013

As design expert Walter Landor notes , “products are made in the factory, but brands are created in the mind" -- so it’s more important than ever that your brand interactions are highly visual, lovable, differentiated, and memorable to survive and thrive as a 21st century marketer. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84