Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Connect with HubSpot : After all, who doesn't like to talk about themselves? Image credit: opportplanet.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JULY 15, 2011

For example, studies have shown that people who want to be perceived as health-conscious will under-report their alcohol consumption in focus groups and surveys. Why would someone buy a product from a company that its own employees have trouble differentiating? Connect with HubSpot :

Differentiation 28

Differentiation Trade Show Social Media Work Management 28

Hubspot

OCTOBER 28, 2013

Focus Groups or Group Interviews. Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. Seriously.). They’ll think, “Hey, that company really gets me.”.

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Psychographics FAQ Buyer Personas Demographics 28

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

DECEMBER 27, 2012

With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals. So what went wrong?

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. In his keynote speech at INBOUND 2015 , Seth Godin spoke about standing by your positioning and differentiation.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 15, 2013

As design expert Walter Landor notes , “products are made in the factory, but brands are created in the mind" -- so it’s more important than ever that your brand interactions are highly visual, lovable, differentiated, and memorable to survive and thrive as a 21st century marketer. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

JUNE 21, 2018

This might include quantitative and qualitative data from user testing sessions and focus groups. Here are some common UI terms you should know to better understand how the two differentiate: Informational Components: UI designers use informational components to enhance the reading experience or give more information.

Design 78

Design Work Management Marketing Management Deliverability 78

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

APRIL 23, 2020

Successful products always have some kind of differentiating factor. Generally speaking, your differentiating factor will be a matter of better service, better quality, or lower prices. Unlike [primary competitor alternatives], the product [unique differentiation statement]. So how do you go about tracking that factor down?

Product 101

Product Planning Marketing & Strategy Buyer Personas 101

Hubspot

APRIL 29, 2013

He adds, “your About Us section is a unique opportunity to showcase the personality of your brand and to differentiate yourself from competitors.”. But, as Twitter for Dummies author and HubSpot evangelist Laura Fitton observes, “the most influential people on Twitter give freely of their time, energy, and influence.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28