chiefmartech

DECEMBER 19, 2016

through the lens of how they will disrupt the strategic landscape of the digital marketing channel. A microsite. But they were all just web pages , with tremendous commonality in their function and design — on their front-end, they’re all simply HTML, CSS, and Javascript that render in a commoditized web browser.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

NuSpark Consulting

MARCH 9, 2013

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. . Maybe I can help you. . . .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Exchange

NOVEMBER 15, 2023

garnered the highest impressions and likes among social-focused channel campaigns, resulting in 43 testimonials, a charitable auction of the Viper, and over $115,000 raised for partnering charities. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S., federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Kapost

APRIL 4, 2017

These are issues that enterprise-level content teams have to tackle in addition to pre-existing challenges around content production, quality, and multi-media requirements. . It’s a set of processes that supports teams, tools, and channels. The scope should be defined across three dimensions: functions or teams, tools, channels. .

Planning 73

Planning Microsite Enterprise Management Content 73

Convince & Convert

APRIL 18, 2016

Collected in our Email Marketing in 2020 report, their predictions cover everything from inbox functionality and email service provider functionality to email design and deliverability. However, as the result of this shift, marketers will cease designing email campaigns as we currently think of them. “ ” The answer is both.

Marketing Management 109

Marketing Management Email Marketing Paid Search Agency Microsite 109

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Finally, there''s a flowering of systems designed to let marketing agencies use the product for multiple clients.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Valasys

DECEMBER 20, 2019

Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

OCTOBER 8, 2015

It utilizes powerful data and strong design to throw our status-quo perceptions to the wayside. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. For a blog about money, they know how to focus on people first.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

DealSignal

JANUARY 25, 2023

For example, you may consider building microsites that speak directly to specific audiences. An AI-powered B2B data platform designed for ABM, such as DealSignal , can help you discover ideal buyers and prioritize the accounts you should be targeting. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Albacross

JANUARY 17, 2020

While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. It's also ideal for channel sales partners and incorporates closed-loop analytics that helps improve sales processes and performance.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. FISHER TANK : Makes giant, above-ground welded steel tanks.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

SnapApp

FEBRUARY 24, 2017

The most sophisticated forms of interactive storytelling utilize a blend of psychology, sociology, cognitive science, linguistics, design, computer science, and artificial intelligence. Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. Infographics.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Like AVA, the awards themselves fall into seven major categories: Audio, digital, marketing effectiveness, video, design and print, integrated campaign, and mobile. 7) Content Marketing Awards.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Customer Experience Matrix

JUNE 18, 2008

It is designed for world-wide deployment at large enterprises, where even the marketing department will have significant technical resources. That difference is that Market2Lead is designed to work with other company systems, rather than assuming it will provide almost all of the marketing department’s customer-facing functions.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Convince & Convert

OCTOBER 22, 2013

I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). I acted as the project manager.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Take Demandbase for example. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Madison Logic

MARCH 25, 2022

However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Yet, many enterprise marketers go right for the kill.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

The end benefits of providing marketing assets are multi-faceted. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

SnapApp

JULY 7, 2017

By the end of answering the questions, I not only knew more about myself and what I was looking for, but I also felt confident that this company had taken the time to design a product that would solve for the issues I've experienced with other brands in the past. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

A web application designed to make it easy for non-technical users to create, edit, and manage a website. The process of improving your site conversion using design techniques, key optimization principles, and testing. Check out this free, pre-designed editorial calendar template.). 57) Microsite. Learn more here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28