Inbox Insight

JULY 10, 2024

This step involves incorporating firmographic, demographic, intent , and engagement data Segment and prioritize accounts : Utilize the enriched data to categorize accounts based on specific criteria such as industry, revenue, technology stack, and purchase readiness.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Allocation 52

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Non-agency pricing starts at $200 per month for up to 500 contacts and reaches $800 per month for unlimited contacts.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Martech

FEBRUARY 7, 2024

We’d get brought in to help, whether it was for a microsite or a larger project. A: Because a lot of my focus is multi-channel orchestration, automation and personalization, the biggest roadblock is getting people to change. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 117

Convince & Convert

APRIL 18, 2016

They are breaking down the silos between marketing channels, building a single view of the customer, and mining an increasingly deep pool of Big Data. This multi-year shift from emails primarily being read on laptops and huge monitors to being read on 4–6 inch screens has had a profound effect on email design.

Marketing Management 107

Marketing Management Email Marketing Paid Search Agency Microsite 107

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. You can break out charts and graphs and repurpose them into other channels, like blog posts. It’s a single track process rather than a multi-track process. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Via your landing page. Offline marketing efforts. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Via your landing page. Offline marketing efforts. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Lead Generation Planning Marketing & Strategy 100

Customer Experience Matrix

JUNE 18, 2008

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Market2Lead also supports large marketers with multi-language capabilities. Working in yet another dimension, the system extends to channels beyond Web and email. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Single Grain

APRIL 28, 2025

Fortunately, AI design can help marketing teams produce high-quality designs across multiple channels. Social media posts, email campaigns, landing pages, ads, presentationseach channel requires unique visual assets, often in multiple formats and variations. Complexity : Simple text overlays vs. complex multi-element designs.

Marketing AI 52

Marketing AI Design Tips Planning 52

Buffer

NOVEMBER 22, 2022

Katelyn: Dive deep into one channel before exploring multiple In the early days of building your personal brand, you may want to start sharing across multiple platforms – but this can be more harmful than not. ” Start small and build up momentum as you grow your personal brand. Get started today !

Rules 113

Rules Personalization Branding Brand Identity 113

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. True enough.

Advertising Channels 120

Advertising Channels Eloqua Paid Search Agency Ad Building 120

Kapost

APRIL 4, 2017

These are issues that enterprise-level content teams have to tackle in addition to pre-existing challenges around content production, quality, and multi-media requirements. . It’s a set of processes that supports teams, tools, and channels. The scope should be defined across three dimensions: functions or teams, tools, channels. .

Planning 73

Planning Microsite Enterprise Management Content 73

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. FISHER TANK : Makes giant, above-ground welded steel tanks.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 147

Work Management Top of Funnel Webinar Metrics Marketing & Strategy 147

SnapApp

JUNE 7, 2018

When Paycor , a multi-service software solution, wanted to find ways to qualify leads faster, all while boosting first-time appointments, and increasing revenue, so they looked to interactive content to help them reach their goals. Distribution Through Various Channels. Paycor Case Study. And reach their goals they did.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Metadata

JANUARY 14, 2025

Modern ABM integrates multiple intent data sources, predictive analytics, and real-time personalization to deliver highly targeted, multi-channel experiences. With B2B buyers engaging across six or more channels before making purchase decisions, advanced orchestration is now necessary.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Multi-Touch Attribution 52

SnapApp

FEBRUARY 24, 2017

Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Distribution channels. Sometimes an infographic or simple animation is plenty.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

JANUARY 30, 2020

They aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. Case studies aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. What channels were your focus, and what markets? So, freelancers, why aren’t you using them in your new business efforts ?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

NuSpark Consulting

MARCH 9, 2013

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SalesIntel

DECEMBER 30, 2024

Multi-Channel Engagement: Using platforms like email, LinkedIn, and events for outreach. Personalized Microsites: For each targeted account, Snowflake built a dedicated microsite. These microsites showcased use cases, customer success stories, and tailored messaging based on the industry.

Case Studies 40

Case Studies Case Study Account Based Marketing ABM 40

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 16, 2012

an online writing community for teens and young adults, has used SnapApp as a multi-channel solution to foster engagement & drive traffic to both their home site and their Facebook Page. Figment did. Within the blog post, readers are able to see the first question to Figment's "Could You Catch a Killer?" personality test: .

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies Microsite 48

SalesIntel

DECEMBER 23, 2024

Understanding their: Goals Pain points Preferred communication channels Content consumption habits will help you create personalized messaging that speaks directly to their needs. Account-Specific Microsites Microsites tailored to individual accounts can significantly boost engagement.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 52

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. After all, one can’t truly be successful without the other! . As it has in the past, this year’s C2C conference helped marketers focus on that message.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Deploying a variety of content formats across multiple channels, they were able to achieve: . Paycor Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Deploying a variety of content formats across multiple channels, they were able to achieve: . Paycor Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

ClearVoice

JANUARY 30, 2020

They aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. Case studies aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. What channels were your focus, and what markets? So, freelancers, why aren’t you using them in your new business efforts ?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. After all, one can’t truly be successful without the other! As it has in the past, this year’s C2C conference helped marketers focus on that message.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

B2B Marketing Exchange

NOVEMBER 15, 2023

garnered the highest impressions and likes among social-focused channel campaigns, resulting in 43 testimonials, a charitable auction of the Viper, and over $115,000 raised for partnering charities. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S., federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

ActiveDEMAND

SEPTEMBER 6, 2016

The end benefits of providing marketing assets are multi-faceted. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

EMagine B2B Blog

AUGUST 4, 2014

A Multi- Network Effort. There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads.

Social Media 40

Social Media Traffic Tactics Media 40

Madison Logic

MARCH 25, 2022

However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Bluetext

APRIL 8, 2020

Bluetext partnered with ManTech, a multi-billion-dollar public company that provides subcontracted technological services to the US government, to develop a fully responsive site with an enhanced user-experience. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 46

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 46