SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Deploying a variety of content formats across multiple channels, they were able to achieve: . Paycor Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. After all, one can’t truly be successful without the other! . As it has in the past, this year’s C2C conference helped marketers focus on that message.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. After all, one can’t truly be successful without the other! As it has in the past, this year’s C2C conference helped marketers focus on that message.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Via your landing page. Offline marketing efforts. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Via your landing page. Offline marketing efforts. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

DealSignal

AUGUST 30, 2021

For example, you may consider building microsites that speak directly to specific audiences. Account Discovery and Enrichment allows you to precisely target and prioritize accounts so you can take a stronger, multi-channel approach to your ABM program.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SnapApp

JULY 16, 2012

an online writing community for teens and young adults, has used SnapApp as a multi-channel solution to foster engagement & drive traffic to both their home site and their Facebook Page. Figment did. Within the blog post, readers are able to see the first question to Figment's "Could You Catch a Killer?" personality test: .

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Keeping your messaging fresh and personal can excite your consumers, attract potential leads, and elevate your reputation in a busy industry. Act More Human.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

EMagine B2B Blog

AUGUST 4, 2014

A Multi- Network Effort. There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads.

Social Media 40

Social Media Traffic Tactics Media 40

Bluetext

APRIL 8, 2020

Bluetext partnered with ManTech, a multi-billion-dollar public company that provides subcontracted technological services to the US government, to develop a fully responsive site with an enhanced user-experience. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

NuSpark Consulting

MARCH 9, 2013

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

chiefmartech

DECEMBER 19, 2016

through the lens of how they will disrupt the strategic landscape of the digital marketing channel. A microsite. Now, we’re facing a multi-branched fan of digital customer touchpoints: web — must work on desktop/laptop, tablet, smartphone, etc. ” A website. An e-commerce store. A landing page. AR/VR experiences, etc.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Exchange

NOVEMBER 15, 2023

garnered the highest impressions and likes among social-focused channel campaigns, resulting in 43 testimonials, a charitable auction of the Viper, and over $115,000 raised for partnering charities. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S., federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Kapost

APRIL 4, 2017

These are issues that enterprise-level content teams have to tackle in addition to pre-existing challenges around content production, quality, and multi-media requirements. . It’s a set of processes that supports teams, tools, and channels. The scope should be defined across three dimensions: functions or teams, tools, channels. .

Planning 73

Planning Microsite Enterprise Management Content 73

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. You can break out charts and graphs and repurpose them into other channels, like blog posts. It’s a single track process rather than a multi-track process. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 18, 2016

They are breaking down the silos between marketing channels, building a single view of the customer, and mining an increasingly deep pool of Big Data. This multi-year shift from emails primarily being read on laptops and huge monitors to being read on 4–6 inch screens has had a profound effect on email design.

Marketing Management 109

Marketing Management Email Marketing Paid Search Agency Microsite 109

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Non-agency pricing starts at $200 per month for up to 500 contacts and reaches $800 per month for unlimited contacts.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

Valasys

DECEMBER 20, 2019

Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

DealSignal

JANUARY 25, 2023

For example, you may consider building microsites that speak directly to specific audiences. Account Discovery and Enrichment allow you to precisely target and prioritize accounts so you can take a stronger, multi-channel approach to your ABM tactics.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Albacross

JANUARY 17, 2020

While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. It's also ideal for channel sales partners and incorporates closed-loop analytics that helps improve sales processes and performance.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. FISHER TANK : Makes giant, above-ground welded steel tanks.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

SnapApp

FEBRUARY 24, 2017

Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Distribution channels. Sometimes an infographic or simple animation is plenty.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Customer Experience Matrix

JUNE 18, 2008

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Market2Lead also supports large marketers with multi-language capabilities. Working in yet another dimension, the system extends to channels beyond Web and email. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

FEBRUARY 15, 2017

According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Since then, a microsite has been dedicated to the partnership. Britain's national tourism agency was tasked with creating a campaign geared toward the continually growing Chinese market.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Madison Logic

MARCH 25, 2022

However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Yet, many enterprise marketers go right for the kill.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

The end benefits of providing marketing assets are multi-faceted. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40