Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Porch Group Media

OCTOBER 27, 2020

Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. However, every marketing data strategy must begin with an organization’s first party data before adding other elements into the mix such as second- or third-party data insights.

Marketing Management 71

Marketing Management Privacy Purchase Intent Vendors 71

Rev

SEPTEMBER 11, 2019

The thing that triggered me most from my interview with Olin. Why did this trigger me? To find solutions in the market that provide new ways to differentiate yourself and actually have ‘an unfair advantage?’ To find solutions in the market that provide new ways to differentiate yourself and actually have ‘an unfair advantage?’

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Metadata

FEBRUARY 28, 2023

By now, most B2B marketers have tested an account-based approach , leveraging technology from vendors who have defined ABM in a vacuum and have built their platforms around those definitions. Unfortunately for us demand gen marketers, most of the original ABM platforms determined the focus should be account engagement.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Demand Generation 52

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. Data accuracy, understanding audience needs, and branding topped the list of omnichannel marketing campaign success factors.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

Sales Engine

JULY 29, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. What are their pain points, challenges, and buying triggers?"

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. This isn’t just about demographics. Value Model.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

LeanData

DECEMBER 15, 2022

Your digital marketing is working as intended. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Scoring behaviors commonly include visits to your website, content downloads, social media activity and demographic information related to your ICP.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Sales Engine

JANUARY 5, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. What are their pain points, challenges, and buying triggers?"

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Inbox Insight

AUGUST 16, 2021

Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation? This calls for more granular data that steps beyond basic geographic or demographic segmentation.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” What about so-called ‘predictive analytics’ data from third party vendors in the marketplace today? Everybody’s doing it, right? Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Metadata

JULY 29, 2020

As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. Unfortunately for us marketers, most of the original ABM platforms determined that the focus should be account engagement. It’s not one or the other; it’s both.

Demand Generation 75

Demand Generation Account Based Marketing ABM Demand 75

Martech Advisor

DECEMBER 23, 2019

In this article, we discuss: What is AI personalization in marketing? With so much data available, it’s easier and even more of an imperative for marketers to personalize their campaigns as per the needs of specific customer segments. Understanding AI-based Personalization in Marketing. to personalize the conversation.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

DivvyHQ

AUGUST 14, 2019

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment. What does it mean from a marketing point of view? This means that marketers should develop a well-researched customer journey and include it in all marketing phases.

Work Management 58

Work Management Marketing Management Marketing Strategy Marketing & Strategy 58

Valasys

JANUARY 16, 2023

An increasing trend involves leveraging Customer Relationship Management (CRM) software to automate time-consuming marketing campaign duties. Because the benefits of using Salesforce for marketing automation considerably outweigh the expenses and work involved in integrating it, there has been an increase in its use. .

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ClickZ

JULY 12, 2023

Each market or brand had its own separate database, hindering effective consolidation and activation of the end-user data. The journey began with the company recognizing the importance of compiling an end-user database and deploying suitable marketing technology.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Everything Technology Marketing

JANUARY 17, 2010

Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. They are more likely to pay a premium and prefer the vendor over less ideal competitors. This translates into higher closing rates and higher lifetime customer value. Check it out.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Porch Group Media

OCTOBER 2, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Porch Group Media

SEPTEMBER 18, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

DiscoverOrg

FEBRUARY 12, 2016

This is akin to when a salesperson doesn’t have the tools to anticipate when the customer needs the product and must compete with other vendors. Their offer must wait while the customer finishes going through demos with other similar vendors. It also gives you a plain ‘ol competitive edge.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Quality and validation go beyond basic demographic criteria. You might call it your relevant market or your sales addressable market.). What data do you need to go to market effectively, and does the provider have it?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Televerde

JUNE 28, 2021

As part of a business, you understand the value of good marketing. You also know marketing takes a lot of time, work, and money. With the right marketing strategy and strong marketing campaigns, you can see positive changes in your business, such as a growth in leads and sales. What Is Automated Marketing?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 52

The Point

MAY 18, 2010

I was reminded today of just how successful the marketing automation vendors have been (to their credit, it must be said) in defining their solutions as the answer to today’s marketing problems. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo. It won’t. (No

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Lead Nurturing 100

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100