Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. This also brings marketers into the dicussion around real value created for the organization.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Anything Goes Marketing

JANUARY 23, 2007

Do you have a demo or you did your company recently speak at a conference? Tags: lead generation user-generated content Web 2.0. One of the main advantages as we saw with my father's example above is that YouTube can assist your company as a means to increase your prevalence in search results for your company.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

EveryoneSocial

SEPTEMBER 1, 2020

But if you need more convincing or you think your team will, here are a few more stats: 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 Schedule your demo to learn more. Weber Shandwick ). Then EveryoneSocial is a perfect platform to add to your tech stack.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

The Effective Marketer

NOVEMBER 6, 2009

So forget about it and let me show you the demo… &#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 No hard facts. They said it themselves! But how will ZL be viewed in the market? Can their tactic backfire? It seems that some people have already tweeted to this effect.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. And something that is often overlooked: simply sharing the valuable content of others. The reason is context. People do not “like&# brands on Facebook because they want to be marketed to.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. As I sat in the outlet-deprived seats at the Web 2.0 I tend to be a late adopter, too. I was also blasé about the iPad when it was announced in January. Travel-Ready.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Anything Goes Marketing

MARCH 24, 2007

It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

MLT Creative

JANUARY 31, 2011

February 7-11, Social Media Week Worldwide: These numerous worldwide events will be framed around social media, panels, parties, product demos and more. February 14-17, Social Media for Government Washington, DC: This year’s topic: How to engage your employees & citizens by using the latest Web 2.0

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Anything Goes Marketing

NOVEMBER 16, 2008

You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. Create marketing campaigns that can be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

AUGUST 12, 2010

In past projects to create multiple lead funnels to address these client needs we developed marketing assets such as webinars, newsletters, libraries of past webinars and online demo downloads. Each tool could engage a client either in a self serve or facilitated manner.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

JANUARY 4, 2013

Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More." It's clean, web 2.0-like, Every homepage listed here effectively uses primary and secondary calls-to-action in order to direct visitors to the next logical step. CTAs tell them what to do next so they don't get overwhelmed or lost. 5) Whitehouse.gov.

Design 28

Design Examples Web 2.0 Lead Scoring 28

Buzz Marketing for Technology

JUNE 27, 2008

Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Innovation. job search. leadership. management. mark cummuta. networking. Open Source. outsourcing. Research In Motion. smartphone. social networking. TECHNOLOGY. Read More » Sponsored by.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage. Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?”

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. E-mail Newsletters. IT Blogwatch. Shark Tank. Business Intelligence. Development. Emerging Technology. IT Management.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100