Marketing Insider Group
OCTOBER 5, 2010
Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. This also brings marketers into the dicussion around real value created for the organization. Share your thoughts, post a comment.
Smashmouth Marketing
MARCH 6, 2009
greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 insideview : Listening to Cliff Dorsey, VP Sales @ LivePerson Veritable lovefest for ConnectAndSell (I've seen a demo, it's pretty darn cool) #sales20.
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Smashmouth Marketing
MARCH 19, 2009
#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0
Marketing Insider Group
SEPTEMBER 15, 2010
Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. And something that is often overlooked: simply sharing the valuable content of others. The reason is context. People do not “like&# brands on Facebook because they want to be marketed to.
Marketing Insider Group
JUNE 18, 2010
Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.
Marketing Insider Group
AUGUST 12, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Each tool could engage a client either in a self serve or facilitated manner.
Anything Goes Marketing
NOVEMBER 16, 2008
You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. Create marketing campaigns that can be reused.
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