DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

OCTOBER 2, 2020

Go multi-touch and multi-channel. Orchestrate complex, multi-step plays to engage key members of the buying committee who are showing intent and engagement, and lead them to conversion. The post 10 Step Checklist to Unify Sales & Marketing for ABM Success appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. Further, by looking beyond email, texts, and messaging to the web channel, operations folks could have a better view of other channels. Processing.Please wait.

Marketing Automation Services 121

Marketing Automation Services CMS Development Work Management Marketing Management 121

SalesIntel

APRIL 19, 2024

Allows multi-step enrichment workflows by combining data from different sources. Demandbase provides insights into contacts, company details, and buying signals. Assess the availability and responsiveness of customer support channels, such as email, phone, or live chat, to ensure prompt assistance when needed.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Engagio

OCTOBER 18, 2023

Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. I love the look and feel of Demandbase.” The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase. Also, ABSD isn’t just about working harder. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

DemandBase

APRIL 12, 2020

First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” Of course, we want to channel our hard-won marketing dollars to the most effective sources for driving awareness, engagement, and conversion. More importantly, should we?

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. High value contacts can be engaged with via higher cost channels, if the strategy warrants it.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Full Circle Insights

SEPTEMBER 12, 2022

These campaigns may be supported by a number of channels. ABM trending metrics —Metrics such as the number of shares, likes, and comments from target accounts, as well as how many leads are generated from each channel can help you adjust your social media strategy. Learn more. . . > Demandbase ABM. > 6sense ABM.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. This software lets you engage with relevant advertising content, and syndicate that content across multiple channels.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

DemandBase

MARCH 4, 2019

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. Stein IAS is a member of Demandbase’s partner program and shares mutual clients. I’ve known Demandbase and Chris Golec, its CEO, from the earliest days and I’ve been thrilled to see it continue to grow and evolve.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Adobe Experience Cloud Blog

JANUARY 7, 2020

In addition to LinkedIn, we also use Demandbase for display advertising. We, of course, use Bizible for multi-touch attribution tracking and optimization, including for all of our ABM efforts. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Engagio

JUNE 27, 2018

The Age of Multi-Channel Prospecting: Despite the Hype, Nothing is “Dead”. Every day there are many posts proclaiming that some prospecting methodology or channel is “dead.” Craig argues that all channels are very much alive and are being used together with great success. Stephanie Thomas, Demandbase.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

DemandBase

MARCH 1, 2019

Aligning Multi-Channel Marketing Efforts. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase. Next, you’ll need to equip both departments with an informed strategy for ABM success, reaching across five essential areas: 1. Target Account Data.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. ” The platform supports a range of enterprise sales and marketing activities from channel enablement to analytics. Spiceworks.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Customer Experience Matrix

MARCH 26, 2015

A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Some vendors do this better than others.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

DemandBase

NOVEMBER 19, 2018

Judging from what we see with Demandbase’s 40+ agencies and service partners, there are 3 primary buckets of opportunity in today’s ABM ecosystem: Big picture planning & strategy. The post Top 3 Ways Agencies Are Growing the ABM Pie appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

DemandBase

SEPTEMBER 6, 2019

You’ll learn about site and multi-channel customization examples and ways to assess your current content inventory. The post More Engagement, Better Connections, Higher Profits appeared first on Account-Based Marketing – Demandbase. Want a few brief anecdotes on ABM and personalization to move customers through the sales funnel?

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Engagio

SEPTEMBER 9, 2020

Well-versed in monitoring and optimizing Marketing across channels. Look for multi-channel engagement, examples of experimentation, and meaningful measures of success. The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase. Well-rounded team players.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Valasys

MARCH 30, 2020

According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets. Furthermore, in modern times, the ABM strategy is all-set to go multi-channel for maximized output.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Demandbase. The Learn UI Design blog is the perfect combination of design inspiration, UI best practices, and branding techniques to ensure your content converts across all channels. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content4Demand

APRIL 10, 2019

During the opening keynote, Adobe CEO Shantanu Narayen shared his company’s story about transforming into the multi-billion-dollar cloud technology company that it is today. With all new integrations with Demandbase, Adobe Ad Cloud and LiveRamp, we’ve opened the options of paid media more than ever before.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Now let’s dig into a few platforms shall we?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. Matt: Talking today on Sales Pipeline Radio with Jon Miller, who is the co-founder of Marketo, the founder of Engagio, and now leading sales, marketing, go-to-market at Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Martech

SEPTEMBER 23, 2022

The increasing complexity and scale of projects, driven not least by the proliferation of content delivery channels. Demandbase acquiring Engagio , for example, shone a light on the need to personalize the ABM journey. In doubling down on collaboration, Adobe is acknowleding the way we work now. Why we care.

Acquisitions 98

Acquisitions Work Management Marketing Management DemandBase 98

Top Rank Marketing

JULY 19, 2023

CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance. Ai-Wordsmith @heyaiwordsmith Multi-purpose AI writing assistant. Imagen @GoogleAI Google text-to-image AI diffusion model tool.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Engagio

FEBRUARY 25, 2021

Besides, B2B buyers’ interactions with brands are omnichannel and multi-device. At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. The numerous technologies and siloed data within each technology can easily overwhelm the marketers who evaluate them.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. CHANGE #6: Orchestrate Plays Across Channels. No marketing channel alone is effective enough to get your message through. B2B match rates can be as low as 20%.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

ClickZ

OCTOBER 20, 2020

There were fewer digital channels, so naturally, a significantly lower volume of activities to coordinate. Marketers need to become adept with multi-channel orchestration, spanning digital channels as well as human touches. Jon Miller is the Chief Product Officer of Demandbase. Your future is up to you.

Top of Funnel 141

Top of Funnel B2B Marketing Digital Marketing Funnels B2B 141

NetLine

JANUARY 23, 2020

Instead of thinking about channel contribution to pipeline, all marketers need to think about multi-touch attribution and automated marketing mix analytics. The team at Demandbase. Media buying, martech, data science have all caught up to the requirements of a B2B Marketer who works within a complex sale. He’s one smart dude!

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Reaching your accounts across digital channels is vital to ABM success. DemandBase. DemandBase. Monitoring Beyond Social.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97