Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. Personalization wins every time.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Where intent signals are set, content developed, and buyer interaction is designed not solely on the basis of what is good for marketing. A response to the challenges and limitations of viewing ABM through the lenses of marketing only.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

MARCH 23, 2020

In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM is an intentional change of direction from conventional B2B. With ABM, intent signals run deep. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

APRIL 3, 2019

52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. The post 5 Key Findings on the State of Artificial Intelligence in B2B Marketing appeared first on Account-Based Marketing – Demandbase. 67 percent listed higher quality leads/opportunities.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

MAY 12, 2020

Webinars are an opportunity to innovate with prioritization, personas, personalization, intention, and engagement—we call this P 3.I.E. at Demandbase—all parts of an effective Account-Based Marketing strategy. Check out our Tips and Trips for Every Marketing Role to understand how we do it at Demandbase. Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. The post Why ABM is a Must Have for B2B Marketers appeared first on Account-Based Marketing – Demandbase. Tackling too many areas of ABM all at once.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

DemandBase

DECEMBER 18, 2018

Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase. Learn more about account-based advertising and how the Demandbase Targeting Solution is helping B2B marketers better target their audiences and measure business outcomes.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Account-based marketing has taken a front seat to former traditional nurture stream-only methods. It’s pretty obvious this is the current preferred marketing and selling approach.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DemandBase

AUGUST 14, 2019

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. ABM doesn’t have to be hard.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Kathy Macchi.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

JANUARY 7, 2019

While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Leverage intent signals to drive segmentation for your marketing programs. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Heinz Marketing

AUGUST 30, 2021

The pattern that started to form was primarily most of the opportunities created had what’s called a signal attached to it. And the signals came in three categories. There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. That’s not a strategy.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

DemandBase

NOVEMBER 19, 2018

Personalization based on AI + Intent. If you’re interested in building an ABM practice in one or more of these fast-growth areas, learn about resources available through the Demandbase Partner Program. The post Top 3 Ways Agencies Are Growing the ABM Pie appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? There are two types of intent. Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

MARCH 20, 2024

Targeting your Ideal Customer Profile (ICP) B2B advertising is all about targeting the right accounts and the right people within them, responding to their intent signals/needs during each stage of their buying journey. Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

JUNE 21, 2023

Unlocking the power of Buying Group AI Demandbase’s Buying Group AI transforms the arduous task of identifying and tracking all buying group members into a streamlined, seamless process. Transforming B2B marketing: The Demandbase advantage The overarching goal is to revolutionize how B2B go-to-market professionals operate.

B2B Sales 62

B2B Sales Buy Top of Funnel DemandBase 62

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. When requesting budget for a tool like Demandbase, we recommend articulating our capabilities in the context of executing an ABM strategy. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Because while Sales and Marketing unification is necessary, it’s not so easy. Why isn’t it old hat?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Engagio

OCTOBER 31, 2021

With the advent of intent signals and campaign management on target accounts, ABM is maturing and therefore gaining mindshare in the C-Suite as a viable B2B marketing strategy. The post The Five Keys to Successful B2B Marketing appeared first on Account-Based Marketing – Demandbase. There is one caveat for ABM to succeed.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

FunnelEnvy

MARCH 7, 2018

We have to consider customer and commercial intent all the way from awareness through purchase and beyond. Customer intent may have been an incidental consideration when were primarily concerned with lead delivery and sales support. Customer Intent: The See-Think-Do-Care Framework. Care – Extra loyal customers.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40