TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DemandBase

APRIL 3, 2019

46% list capturing intent signals from accounts or individuals. The post 5 Key Findings on the State of Artificial Intelligence in B2B Marketing appeared first on Account-Based Marketing – Demandbase. Study participants planning for AI list top-of funnel applications as priorities.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. The post Why ABM is a Must Have for B2B Marketers appeared first on Account-Based Marketing – Demandbase. Tackling too many areas of ABM all at once.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

DECEMBER 18, 2018

Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase. Learn more about account-based advertising and how the Demandbase Targeting Solution is helping B2B marketers better target their audiences and measure business outcomes.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Account-based marketing has taken a front seat to former traditional nurture stream-only methods. It’s pretty obvious this is the current preferred marketing and selling approach.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

MAY 12, 2020

Webinars are an opportunity to innovate with prioritization, personas, personalization, intention, and engagement—we call this P 3.I.E. at Demandbase—all parts of an effective Account-Based Marketing strategy. Check out our Tips and Trips for Every Marketing Role to understand how we do it at Demandbase. Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Content4Demand

OCTOBER 6, 2021

Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io When you harness intent data content that maps to content across the entire customer lifecycle, your conversion rates increase dramatically (between 10% to 25%) , and marketing ROI improves.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. ” Leadspace also partners with Bombora for their intent data. This includes a targeting solution , an engagement / personalization solution, and a conversion solution. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

AUGUST 14, 2019

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. ABM doesn’t have to be hard.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Content4Demand

MAY 21, 2020

Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

Identifying accounts showing signs of intent allows companies a more bottom-of-funnel approach to ABM. . Lead scoring is useful for leveraging intent data in an ABM program. When sales teams focus on in-market buyers closer to a commitment, they improve closing rates and shorten sales cycles. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Q&A with Demandbase CEO.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. To learn more about how B2B marketers are approaching intent data, listen to our recent panel discussion. Elevating the Buying Experience.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

NOVEMBER 19, 2018

ABM-savvy agencies have helped their clients to personalize offsite and onsite web experiences based on target account for years, but the more recent ability to target buying committees based on observed intent signals and make AI-based, real-time adjustments to messaging represents a massive new services opportunity.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

JULY 31, 2017

Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

AUGUST 30, 2021

I know the people I should be talking to, how do I manufacturer or find, and then leverage and follow up with those right intent signals.” Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.”

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Engagio

MARCH 20, 2024

Targeting your Ideal Customer Profile (ICP) B2B advertising is all about targeting the right accounts and the right people within them, responding to their intent signals/needs during each stage of their buying journey. Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Engagio

AUGUST 9, 2021

Your Sales team can use intent data to understand what topics a specific account will find most relevant, and your marketing team can use it to understand the trending topics your market cares about. How does intent data work? Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Engagio

JUNE 21, 2023

Unlocking the power of Buying Group AI Demandbase’s Buying Group AI transforms the arduous task of identifying and tracking all buying group members into a streamlined, seamless process. Transforming B2B marketing: The Demandbase advantage The overarching goal is to revolutionize how B2B go-to-market professionals operate.

B2B Sales 62

B2B Sales Buy Top of Funnel DemandBase 62

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. When requesting budget for a tool like Demandbase, we recommend articulating our capabilities in the context of executing an ABM strategy. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Let’s dive into how you can show up for the right person when it matters.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Many marketers mistake these signals for buyers ready to make a purchase when really they are most likely discovering they have a problem, not a solution to fix it. .

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Because while Sales and Marketing unification is necessary, it’s not so easy. Why isn’t it old hat?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Engagio

OCTOBER 31, 2021

With the advent of intent signals and campaign management on target accounts, ABM is maturing and therefore gaining mindshare in the C-Suite as a viable B2B marketing strategy. The post The Five Keys to Successful B2B Marketing appeared first on Account-Based Marketing – Demandbase. There is one caveat for ABM to succeed.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

DemandBase

JULY 21, 2020

You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

FunnelEnvy

MARCH 7, 2018

It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics. The goal of personalization is to deliver more relevant experiences to visitors, but manually setting up audiences across all of the possible intent signals is too rigid and resource-intensive.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

The ABM Agency

APRIL 30, 2023

Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Purchase intent signals: Identify prospects who have shown interest in similar products or services through their online behavior (e.g., visiting competitor websites).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52